Small Business Marketing – Choices, why

Holiday sale MASSIVE savings here – through the end of the month or until quantities run out (see below the PS for individual items on sale)

No one wants to “have” to do anything.  Everyone would rather have a choice about things they have to do, and this of course, includes business decisions.

Because of this, it’s really important you give your buyers options on how they can respond to you.

For instance, most people online just assume everyone’s comfortable ordering online.  (not true)

But that’s like assuming if you like to watch football and drink beer… that most people who watch football also drink beer.  (also not true)

Looking at things from your own point of view is dangerous when it comes to selling.  It’s suppresses your numbers all around.

When I’m doing direct mail, for instance, buyers can typically respond online, by direct mail, phone or fax.  The only time I change this is if one or more of these ways aren’t getting a response – which often happens.  In that case, I’ll remove that particular response mechanism.

Online, you can order all my products and services the same way – online, by phone, fax, or by mail.

True, the lion’s share of our business does come in online.  But a good 15% of it does not.  That’s a lot of money I’d otherwise be leaving on the table if I didn’t have these options, no?

There are also three other things giving choices does for you:

1.  It lets people know you’re thinking about your customers and not just yourself.  And that’s incredibly important.

2.  It creates a perception of ethics for some reason.  Not that if you don’t have multiple ordering options, you’re perceived as unethical, but this just adds another dimension to your business.

3.  And lastly, I don’t know how to say this other than, it’s just a classy and well-rounded thing to do.  It makes you look a little different than everyone else.  And looking different is worth everything, when it comes to business.

Remember, having more paths for your customers to walk down… means more more people are going to take that stroll.

Now go sell something, Craig Garber

P.S.  Are THESE the 21 best-kept money-making secrets in America today?

Get 2 FREE issues plus THESE 18 Bonuses (including free copywriting critiques) — and discover why Seductive Selling NL is now read in 14 countries world-wide!  (watch the video and see all 18 bonuses you get)

Holiday sale items:

Sales copy critiques – Save $200 on this 7-part sales copy overhaul (limited to only one critique per person)  Here’s what Peter Thomson, Nightingale-Conant’s most prolific author, and a well-known speaker in the United Kingdom had to say about his critique: “Just one idea Craig gave me has increased my net profit by 43%!”

One hour of consulting – Save $100 (limited to one per person)

“Hi Craig, Thank you so much for sharing your insights with me yesterday. You instantly had a grasp of my business and gave me several immediately usable and implementable ideas. I really appreciate your candor and straight forward talk. Warmest Regards,” Sam Georgiou – Baltimore, MD

Back-Issues Of Seductive Selling Newsletter from 2006 – 2009 – half off. This is a HUGE savings and if you grab every back-issue available, you’ll save $950 here.  We have between 6 and 10 (not 12 as I thought) sets of each year in stock, depending on the year.

At these special prices, these will NOT last long, I assure you.

How To Make Your Dreams Come True – half off (was $127, now $63) Very cool product with tons of content, copywriting guidance, swipe file material, and interesting history about how I got started.

“I sat down and read How To Make Your Dreams Come True in just one sitting…it consumed me. Awesome stuff. I’ve learned that mindset is huge to accomplishing anything you want in life. If you’re head isn’t right, you’re in for a much longer trip!  But with passion and drive you can really accomplish anything you set your mind to!

From a marketing perspective it opened my eyes about creating product. You can literally create a product from your experiences and people will pay for it.  Not only that, but after reading HTMYDCT I got an idea for a course that will end up making me $20,000 in the next two months.”  Dustin Mathews – Tampa, Florida

Again, quantities are limited on these, first come, first served.

Maximum Money FAQs

Maximum Money QAFs

NEW: Copywriting, lead generation, direct-marketing programs and Consulting

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog:

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)