Tag: Direct Marketing Strategies
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How to sell more: Can YOU solve this simple business problem? (Live NY Times Case Study)
Can you solve this simple business problem? Great article in the New York Times recently, that presents on the surface — a business problem. But in reality, one that’s VERY solvable. The article was written by Adam Davidson, and it’s called: What’s a $4,000 Suit Worth? (Actual link to article.) Read through it, and then…
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Lead Generation Marketing: 3 Ways to reactivate old leads
An often overlooked, but very effective way of increasing sales — one that should really be part of your regular marketing funnels — is to reactivate your old leads. And here’s why: *********** ATTENTION: Current and prior customers ONLY *********** For starters, these people are familiar with you already. So their level of skepticism (as…
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Direct-Marketing Strategies: Hooray, you found a market — now what's next?
I have to be honest about something — I had such a relaxing weekend, it was difficult getting started today. Plus, it’s the summer time and my daughter’s home from school — so it doesn’t feel like “work” mode, if you know what I mean. Well, better late than never — I’m finally up and…
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Direct-Marketing Strategies: Generous, Successful Tampa Businessman Wants To Share The Wealth, And… He Wants To Share It With Every Entrepreneur Online!
Here’s a transcript of a pretty cool interview I recently did, over at ShoestringVenture.com Generous, Successful Tampa Businessman Wants To Share The Wealth, And… He Wants To Share It With Every Entrepreneur Online! A short authors bio : Craig Garber is a Lead Generation specialist and the author of “How To Make Maximum Money With…
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Direct-Marketing Strategies: Last day to get your hands on this: How to get money out of leads you can't convert
Today’s the last day to take your Free Trial of Seductive Selling, and get your hands on this month’s issue, PLUS all the bonus CDs, DVDs, and back-issues. Here’s what you’re missing: In this month’s “On My Nightstand Right Now” column: – A somewhat unusual “get in shape” book I’m putting through the paces –…
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Direct-Marketing Strategies: 3 Crippling sales mistakes
Over the last few days I had the opportunity to deal with a few different vendors, while I was in the middle of purchasing a couple of different services — both business and personal. I was amazed how many simple things these vendors screwed up and got wrong. Wrong for the customer — and wrong…
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Direct Marketing Strategies: 3 Ways to leverage numbers and pricing
Interesting article about pricing, over on truthdive.com A couple of professors out of Virginia Tech recently did some studies about how consumers react to prices. And it turns out, HOW you present things is FAR more important than WHAT you are presenting. Which should be no surprise to anyone who’s had even a little bit…