Mindblown: a blog about philosophy.

  • Smile… You’re On Candid Camera

    I used to love watching Candid Camera when I was a kid. I guess, in a sense, you could say Alan Fundt’s show was the first “reality show” on television. I actually remember seeing the show in black and white, and then I DO believe it went over to color, still with the original guest…

  • The Evil That Men (Don’t) Do.

    43 years ago today marked the date of one of the most devastating and sordid crime sprees ever to take place. Kitty Genovese, a 28-year-old woman, was stabbed to death in New York City. According to the papers, the same killers who attacked Genovese, committed three more crimes over the next 30 minutes, even though…

  • What’s in a call?

    After I sent out this morning’s e-mail, we received a number of inquires about the monthly Seductive Selling Coaching Calls, and the kind of information that’s covered on them. The answer is, the calls cover LOADS of different topics, from direct response marketing-based items, to mindset and success issues, to copywriting — and everything in…

  • If you’re gonna hit ‘em, you’d better be throwing a knockout punch.

    Here’s what you’re up against: Some eggs are now stamped with ads on them in the supermarket. Pizza cartons and Chinese food take-out containers now have ads stamped all over them. You can’t pee in a urinal without seeing an ad for something in front of you… Subway turnstiles, airplane motion sickness bags, airplane trays…

  • Loyal to the brand, or loyal to the Bribe?

    I’d been going through “Blade” Magazine, which is about knives, and the lion’s share of all the space ads in there mentioned two things: The name of the company, and “lowest prices.” Neither of these things are very compelling, and in fact, I’d bet simply by saying you’re the “highest priced knife on the marketplace”…

  • Nothing like a good rags-to-riches story, hey?

    There really is nothing like a good story. And in fact, if you’ve got a story somewhere in your profile — and I know you do, because everyone does — you’d better be using it, because as Mike Miget, this month’s Audio Success Interview CD of the month says, sometimes all you need to do…

  • Instant skin care — have YOU been de-wrinkled lately?

    I promised you I’d be nice and shallow today, let’s hope I deliver. In October 2003, a company called Freeze 24/7 began selling their skin care goo at Henri Bendel, a women’s retailer located on 712 Fifth Avenue, which is on 5th Avenue just south of 56th Street in New York City. The company was…

  • This is going to be too deep for some people. How about you?

    This past weekend my family and I went out to the Plant City Strawberry Festival. Plant City is a small town along the path of progress, about 20 miles east of Tampa. I’m not sure where Plant City ranks as far as Strawberry production nation-wide, but I believe it’s one of the biggest producers of…

  • FYI

    I’m on the run, so today’s info is going to be short… and sweet. You know, in USA Today, I read something very interesting about online shopping. Apparently, three out of four shoppers are likely to shop at small online businesses such as boutique, niche or specialty stores for unusual or hard-to-find items. I say…

  • Today is the last day you can get this OUTRAGEOUS

    Today is the absolute LAST day you can get your hands on the February issue of my Offline Seductive Selling Newsletter, AND my Audio Success CD of the month interview with Chris Hurn, (which I’ll tell you more about, later). Here’s just a small sampling of what you’re missing inside this issue: 1) What’s the…

  • Papa was a rollin’ stone…

    In 1972, The Temptations released the song “Papa Was A Rollin’ Stone.” The song peaked at number 24 on the R & B charts, and was ranked #168 on Rolling Stone’s list of the 500 Greatest Songs of All Time. I was driving my son to school this morning, and “Papa” came on the airwaves.…

  • ‘I was aiming for 8th place’ — absolutely sickening.

    All three of my children are involved in some kind of competitive sports. Nick and Casey are both on their high school wrestling team, and Casey’s also on the swimming team. Sam is on the cheerleading squad in the neighboring town just a few miles down the road. I recently witnessed to one of the…

  • Jealousy is a stinky cologne, Max.

    The subject line of today’s e-mail is called a “metaphor,” and metaphors are phrases which make “good” sales copy GREAT. If you look up “metaphor” in the American Heritage Dictionary, it says something like this: “A figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another,…

  • Up YOUR Hancock, John

    Ever wonder how the expression “your John Hancock,” which means “your signature”, came about? Well, here’s the deal, straight from the “America’s Library” website: When you sign your name, that’s known as giving your John Hancock. Born on this day in 1737, John Hancock is most famous for his bold signature. On August 2, 1776,…

  • Are All Astronauts Jilted Lovers?

    I don’t read the papers a lot, but I did see the news about the astronaut who wanted to kill another woman who was sleeping or supposedly sleeping with her lover. A psychologist was being interviewed about this and said the nutty astronaut — meaning, the gal who wanted to snuff out the “other” female…

  • Another Thing That’s Hard to Get ‘Em To Believe Is This:

    Yesterday we talked about believability, and the three things you must do to increase your believability in the eyes of your prospects. Remember, if they don’t believe you, they sure as heck won’t ever buy from you. But the thing is, you must be believable all the way through your sales pitch. For instance, one…

  • Why Prospects Believe… And Why They Don’t

    Sheesh, I just spent the last 3 days freezing my buns off just outside of Washington, D.C., and Lord knows it made me yearn to be back in my lake-house in sunny Tampa. You know, there are only three reasons why someone won’t buy something from you, and that’s it. One, they simply aren’t interested.…

  • Are You Trolling For Catfish?

    In the wintertime, fishing isn’t very good. But once it starts warming up, I have a field day out here on my lake. There’s nothing as relaxing and enjoyable as bringing in a few nice bass, especially if you’re out there with your buddy, or as I am often, with one of my kids. But…

  • Where To Go If You Are Female And Horny

    Here are a few trends to think about in between now and 1pm Eastern time, when my Seductive Selling Marketing Hour For Entrepreneurs Radio Show airs live. Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) with questions and listen in live at http://www.kingofcopy.com/ssradio, or e-mail your questions in to me at radio@kingofcopy.com…

  • If You’re Scrambling Around To Give Her Chocolates Today… I Have A Better Idea!

    Before I get started I just wanted to remind you to listen to Tomorrow’s Seductive Selling Radio Show at 1pm Eastern time. Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) with questions and listen in live at http://www.kingofcopy.com/ssradio We’ll have a very special guest — a filmmaker and entertainer — so don’t…

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