Category: Direct Response Marketing

So yesterday we talked about the benefits of conventional conversation, and how sometimes, saying things like “This too, shall pass”… and “”Every dog has his day”… and “You know, it really is always darkest before the dawn, right?” isn’t necessarily bad — in fact, saying tried and true clichés like this is often exactly what…

Well I just got back from New York City last night — had a great time with my family, saw LOADS of sights and ate like… a KING! Anyway, here’s something you’ve probably seen a thousand times, yet never even given it a second thought: Ever go into your hotel room and take a look…

I’ve been having an absolute BLAST up here in New York, visiting some friends and mostly spending a ton of quality time with my family, which is as refreshing as a tall cold glass of ice-water after an intense workout. You know, a lot of times, being an entrepreneur is a lonely life. You don’t…

If I’ve said it once… I’ve said it a thousand times — targeting your services to individual slices of your marketplace, is far more effective than targeting everyone and just “hoping” for the best. Here, listen to this: A Dutch escort agency has just started a special “de-flowering” service, targeted to computer geeks. The owner…

HOLY Cow! I was up late last night polishing off this month’s Seductive Selling Newsletter, and lemme tell you this — you’re gonna EXPLODE when you read it, because I darn-near exploded putting it together. It absolutely ROCKS! Anyway, if you want to check it out go to http://www.kingofcopy.com/ssnl Like I said last week, I’m…

Today I’m smack dab in the middle of what I call, “The Big Scramble.” The Big Scramble is when you have like 12 things to do, and you’re gonna do them OR ELSE, and you only have time to complete 4 of them, yet somehow, by hook or by crook, you get all twelve of…

In 1979, NYC alternative rockers Talking Heads released the album called “Fear Of Music”, which included the brutal single called Life During Wartime. This song ultimately became one of the anthems of alternative rock, even to this day. One thing’s consistent though — in wartime or during peace — human nature doesn’t change. For example,…

Gosh I am busy. I’ve literally got so much going on, my head is spinning. My responsibilities are growing daily, and yet, somehow, I’m now taking more time off with my wife and children. Yesterday evening, I actually spent some time playing softball and chasing the dogs around the front yard with my daughter. I…

Today is the absolute LAST day you can get your hands on the April issue of my Offline Seductive Selling Newsletter, AND this month’s Audio Success CD of the month interview with Brian Sacks — who recently sold his last information business for over 7 figures, and who’s currently got another SEVEN businesses he’s working…

The next two days I will be in full-day meetings with my Mentoring and Mastermind Group, here in Tampa, so I won’t be sending out any e-mails. Today I’ll be busy preparing a summary of what’s going on in my own business, to go over with them when the meeting ends. It’s a HUGE benefit…

Today we’ll continue taking a look at some of the 19 qualities that lead you to success, as mentioned in the new bestselling book, “Succeed On Your Own Terms” by Herb Greenberg and Patrick Sweeney. Empathy – Greenberg and Sweeney talk about being able to put yourself in your prospect’s shoes, and they are right…

There are many roadblocks and obstacles to overcome in life. If you’re the kind of person who looks at each of these obstacles, losses, or failures as “crossroads,” then you’re going to stop and pause, change direction and regroup, and then start moving forward once again on the road to your next success. On the…

Yesterday was, BY FAR, the most popular radio show I’ve ever done. We literally had callers back to back, stacked up and waiting to get on the line with me. Now here’s what’s interesting about this: The lion’s share — in fact, the ENTIRE show yesterday — was devoted NOT to marketing, but to discussing…

I received several dozen replies to my comments yesterday regarding the terrible tragedy that happened at Virginia Tech. Some of them were — frankly, ridiculous… and others were a little overboard. But most of them were very sincere heartfelt comments sent in by men and women of varying ages, from all over the world, and…

I’m outraged and disgusted about what happened at Virginia Tech earlier this week. Young men are not supposed to die before their fathers, and beautiful young women shouldn’t leave their mother’s sides when they’re still in college. That’s just not the natural order of things. You’re supposed to leave your kids behind, not the other…

A long time ago — in fact, far too long to remember now, I was listening to my friend’s father give him a lecture. The man said something like this, “A wealthy man doesn’t need to tell you how wealthy he is… a smart man doesn’t need to tell you how smart he is… and…

2006 marked the year the first Baby Boomers turned 60. Our generation (I’m one of the last boomers, born in November 1963. The boomer era “ended” 12/31/1963.) has been one of the most consumer-driven generations in history. According to the 2007 Research Alert Yearbook, here are some marketing themes currently influencing consumer trends, and many…

About 6 months ago I was at a meeting speaking about lead generation. Most of the people spent the entire hour sitting there scribbling down notes. At the end of the meeting, a number of people asked how they could “get” more of me, and so I gave them two options: One, if they were…

Most people don’t think about this, but they ought to. You see, marketing is a numbers game, first, before anything else. For example, last week I had a client here for a full day of consulting and they were asking me if the cost of advertising they were going to incur using direct mail, would…

If you recognize the subject line of today’s tip then you’re probably a fan of the Sopranos television show, which ran the first episode of this season (its final season) last night. The Sopranos is one of the few TV shows I watch. The story lines are excellent, as is the character development, which of…