Why get five, when you have to work just as hard to get 25?

Most people don’t think about this, but they ought to. You see, marketing is a numbers game, first, before anything else.

For example, last week I had a client here for a full day of consulting and they were asking me if the cost of advertising they were going to incur using direct mail, would support the price of their product.

But I say, go the other way. Figure out the cost of your direct mail, then make a VERY conservative assumption about what kind of response you’re going to get — and THAT should let you back into how much you need to be charging for whatever it is you’re selling.

Now most folks will look at this and go “WOW! I need to be charging a LOT more for my products here.” And the truth is, you’re probably right! That is… unless you enjoy starving.

See, what you need to realize is that it takes as MUCH effort to sell something for $597, for example… as it does to sell something for $197. So, why not put forth the same amount of effort and make three times as much?

That’s a no-brainer, right?

In fact, it’s SO simple, you’re probably wondering why you never looked at things this way before, aren’t you?

Well, let me tell you something. I didn’t come up with this myself. It was taught to me by a man who was probably THE smartest guy I’ve ever had the pleasure of meeting. A man named Gary Halbert. If you don’t know who Gary Halbert is, he is one of, if not THE greatest copywriter who’s ever lived…

And now he’s gone.

Gary died peacefully in his sleep last weekend. In the 6 months or so I worked with Gary, back in 2003, I learned LOADS of things I never would have otherwise had exposure to, and I watched how one of the sharpest minds who ever lived, thought, slept, and ran his life.

Props to Gary and may he rest in peace.

Now go sell something, Craig Garber

P.S. Get $1,391 Dollars in FREE Gifts and discover why “D is for DYSFUNCTIONAL!” on the front page of this month’s Offline Seductive Selling Newsletter! Test-drive it FREE, right here: http://www.kingofcopy.com/ssnl

P.P.S. To learn more about consulting days: http://www.kingofcopy.com/consultingday

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)