Month: March 2012
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Serendipity – The three questions that caused an immense shift in my business:
Please complete the survey below… and then, let the fun and games begin 🙂 Have a great weekend, Craig
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Emotional Direct-Response Marketing: What's your favorite brand name?
“It is far sweeter to escape, than to be merely free.” Andrew Corsello As you know, direct-response marketing is more results-driven trackable marketing that works NOW. Not brand-driven marketing where you try and get your brand “out there” somehow and let the brand do the selling for you. For entrepreneurs and small business-owners like the…
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How To Make Maximum Money With Minimum Customers – Thanks for voting… here's the winner:
“To do great important tasks, two things are necessary: a plan, and not quite enough time.” Anonymous Thanks a lot for voting on the new cover design for my book. You know, if there’s one thing I’ve learned in the last 12 years of being involved with direct-response marketing, it’s that “You are not your…
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NEW Survey – Need Your Input, FAST! (only a few hours left)
“The man who starts out going nowhere generally gets there.” Dale Carnegie I’m considering having the cover of my book re-designed, and I’ve LOVE to get your opinion on it. Here are the new designs – and it’s also where you can vote on them Most people reading this, already have the book, but if…
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Simple ad example inside – how to sell benefits over features:
“A journey of a thousand miles begins with a single step.” Chinese Proverb I saw this ad in MacWorld a few weeks ago, and I thought their message was pretty cool. Here’s the ad: What was cool about this ad, is… it’s a great example of selling benefits over features. The company sells all kinds…
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Craig Garber: All about… me
“Whether you think you can or think you can’t — you are right” Henry Ford We’ve been making a number of changes to our blog, and we still have more to go, but I’d love to get your input on this one, in particular. Check out my new “About Me” page and let me know…
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Positioning mistakes people make that come back to haunt you:
“No one can make you feel inferior without your consent.” Eleanor Roosevelt Today’s quote has a lot to do with “positioning.” Not many people talk about “positioning,” but it’s a critical component of how your marketplace perceives you. And the foundation of your positioning is 100% based on how you see yourself and how you…
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Why We Work: Her Sweaty Damp Curls In The Palm Of My Hand
Today’s my daughter’s 12th birthday. I first wrote this probably 8 or 9 years ago – I hope you enjoy it. Let me know what you think: I love putting my daughter to bed. It’s one of the few times I have no problem letting go and disconnecting, and simply enjoy being right there in…
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Helicopter Parents: A Nation of Enablers Raising A Nation Of Enablers
Absolutely unbelievable article I read in the Times recently. It’s called “Preschoolers in Surgery for a Mouthful of Cavities” Apparently, there are now enough people forgetting to show their own preschool-aged children to brush their teeth… pediatric dentists are having to perform a new and apparently, fairly routine procedure. See, so many kids aren’t brushing…
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Business Strategy Consulting – About that Starbucks offer you received in your inbox yesterday:
Here’s some business strategy consulting anyone can use. And… this is gonna be good, so pay attention. There are a couple of different components that go into crafting an offer. And you need to consider both of them, because having one without the other is like having a brand new Corvette and a full tank…
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Business Strategy Consulting: What did YOU do yesterday?
Last week I was working on a project, REALLY intensely. And to be honest, I was pretty stressed out because of it. But I was stressing out, for no reason. I say, “for no reason,” because in looking back… the truth is, I CHOSE to be stressed out, just the same way I could have…
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e-mail Marketing – "Quickie" e-mail marketing strategies that make a HUGE difference:
I’m sure you had this same experience over the last few days, where you got a slew of e-mails offering “Leap Year” sales. Offers like 29% off… Free Shipping… and just “general” sale pieces. Couple of comments on these sales: 1. When you’re offering sales… make sure your sale offering is understandable. “Save 29%” is…