Emotional Direct-Response Marketing: What's your favorite brand name?
“It is far sweeter to escape, than to be merely free.” Andrew Corsello
As you know, direct-response marketing is more results-driven trackable marketing that works NOW.
Not brand-driven marketing where you try and get your brand “out there” somehow and let the brand do the selling for you.
For entrepreneurs and small business-owners like the clients I work with — people who are usually doing anywhere from $500,000 in sales to 10 Million +… direct response marketing is FAR more controllable from a cost and tracking standpoint, and far more predictable and reliable from an investment standpoint.
However, that doesn’t mean there aren’t cool-looking or cool-sounding brand names out there.
Some, no doubt, will be come successes… while others will toil away in obscurity forever, or even fail completely.
This morning, I heard a cool name of a coffee shop – Blue Bottle Coffee. I think they’re out of Oakland, and they just opened a shop in Rockefeller Center, in NYC.
And the other day, I was in our local health food shop and I saw this package.
“Love Crunch.” I like that name — there’s something compelling about it.
So it got me wondering, what are some of your favorite sounding, or favorite looking brands, and why?
Post your thoughts and comments here on my blog — let’s see how many interesting ones we get.
Now go sell something, Craig Garber
P.S. Either way, make ’em say “Yes!”
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