Month: May 2008

In a minute, I’m going to show you a fun, “on-the-fly” interview I did, with one of the members of my Mastermind meeting, Dustin Mathews, but before we get to that, I wanted to let you know this is the last day to grab the May issue of Seductive Selling. This is actually the biggest…

Today my older son, Nick is graduating from high school, so it’s probably a good time to talk about success, right? O.K., so let’s get to it. The other day I was listening to an interesting interview and the speaker was talking about, essentially, how you can lead a horse to water but you really…

Today and tomorrow I’m meeting with my mastermind group down here in Tampa, so I’ll be out of pocket until Friday after this. (If you want information on my Mastermind Group, go to http://www.kingofcopy.com/mastermind) O.K., so here’s a question someone asked me a while ago. They said, how do you use “pride” in copywriting? When…

It wasn’t a particularly good marriage, but it probably wasn’t a particularly bad marriage, either, as far as marriages go. What was horrible, was the insular box around it, preventing and any kind of personal growth and development, at least for me, anyway. And that’s why I ended it. Growth needs a catalyst, and most…

Warren Buffett (also known as the “Oracle of Omaha,” and no relation to Jimmy Buffett) is one of the wealthiest people in the world. With a net worth soaring over $60 Billion dollars (and yes, that’s Billion, with a “B”), he’s also one of the world’s sharpest investors, and his market and economic wisdom is…

If you like to sell, and even better yet — if your lifestyle depends solely on your ability to sell, then you’ll love the new interview I’ve just posted to my site. Here’s the deal: A while ago, Blair Singer, best-selling author of “SalesDogs” and “The ABCs of How To Build a Business Team That…

Tomorrow afternoon will be the second part of the “How To Maximize Your In.come In The Lucrative Information Business!” series. Last month, I covered: • How I got into this business. • The biggest and most typical problems people make BEFORE getting into this business. (They’re NOT what you think.) • Challenges, mistakes made and…

Remember those old photo booths they used to have at places like arcades and festivals? You know, you’d go inside and sit on a swivel chair you’d adjust for your height, so you can be eye-level with the camera, and then you’d sit and get blinded by the flash camera that took your photos. Remember…

Over the last few weeks, an enormous amount of subscribers have joined this list. I realize, when people join a new website in my category (copywriting and marketing strategies), it is VERY difficult to figure out who’s who and if the person’s list you joined, is even a real person. That’s one of the reasons…

Yesterday we talked about getting noticed, but getting noticed for the right reason, not the wrong reason. I got several comments about this, both posted on my blog and sent in here to the office. Many people were wondering about some different ways they could get noticed. One of the easiest ways is to sort…

Leo Burnett was the founder of the Chicago ad agency that ultimately became Leo Burnett Worldwide, one of the world’s biggest and oldest ad agencies. Burnett was personally responsible for creating some of the most well-known consumer branding campaigns, like the Jolly Green Giant… the Marlboro Man… Charlie The Tuna… Morris the Cat… and Tony…

First… if you are a mom, I want to wish you a belated Happy Mother’s Day. Being a parent, especially being a mom, is very difficult. You’re usually the one who holds the family together, and that’s not an easy thing to do, especially in today’s day and age. My best and warmest wishes to…

One of the things you want to keep in mind when you’re writing, is clarity. I don’t mean grammatical clarity, that’s another issue, but what I mean is, visual and sensual clarity. And not sensual as in “horizontal bop” sensual, “sensual” as in appealing or being tangible by as many of your five senses (smell,…

Monday, I promised you I’d publish some of the better responses and comments I received about the e-mail I sent out that day, so here goes. First though, since I’ve had a number of new subscribers over the last few days, here’s the original e-mail I sent out on Monday: *** Why does life have…

I’ve received literally dozens of comments and ideas from yesterday’s e-mail, and tomorrow I’ll publish some of the better ones. Today, however, I want to tell you a story about one of the first books on selling I ever read. Back in 1994, I was reading an article in my local regional business review newspaper.…

Why does life have to be so difficult? Why do people feel they just can’t come out and say what they mean — especially when they’re trying to sell something? For instance, the other day my younger son Casey and I, were in Smoothie King getting our usual chocolate shakes. Up on the counter where…

A few quick announcements today, to set you off towards an exciting and powerful weekend. First, I’ve just posted another killer interview up on my website. You can check it out, right here: http://kingofcopy.com/media/interview/gillogly It’s over one hour long and here’s just some of the nuggets you’re going to find inside: • The biggest shift…

It’s not often I ask for help, but I’m a little stuck with a couple of different projects I’m working on, and although this may be somewhat embarrassing, I DO need your help. In order to do this, I’ve created a survey with a few questions for you to answer. Here’s the thing though. This…