Month: January 2014
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2 Conversion strategies I thought you should know:
Conversion Strategy #1: $25,771.25 This is absolutely amazing, if you ask me. I mean, read this number out loud, slowly. “Twenty-five thousand, seven-hundred, seventy-one dollars, and twenty-five cents.” And no, that doesn’t represent the amount of money I made by sending out an e-mail while sitting here in my underwear, or on the throne. This…
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New marketing niches you’ll see trending soon: Marijuana Marketing
Hey, before I forget, I just posted a few new Offbeat Ads here, so make sure you check ’em out now You know it’s always interesting to see new businesses develop out of new trends. Most often, new trends arrive because of one of the following: A technological breakthrough… A change in laws or regulations……
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I’m an expert in something:
Kind of a funny day, yesterday. One of those days you recognize as some sort of an “accomplishment,” but a very intangible one. Not like, say… a college graduation, where you’ve done “X” to get your diploma… and not even like your wedding, or the day your first child was born. Those are obviously significant…
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Top 5 Sales objections you want to overcome:
Denial, definition: Medicine for the weak For the denyer, it offers both sweet pleasure and relief – in not having to deal with something stressful or annoying. And at the same time, it brings inherent stress, because denial itself, keeps loops open. And “open loops” are, of course, the primary cause of stress. The problem…
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Marketplace Positioning & How to do it even when it makes you uncomfortable:
Friday, we talked a little bit about Market Positioning, and how some people are reluctant to position themselves where they need to be. If you missed the post, you can read it here You know, positioning is much more than “boasting” and in fact, boasting and bragging, isn’t positioning, at all. However, what do you…
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Market Positioning secrets your mother won’t tell you:
It’s been a long time since I’ve played “tooth fairly,” but I loved when my kids were little and they lost a tooth. Besides looking really cute, they’d put the tooth under their pillow… knowing full well, when they woke up in the morining… the tooth fairy would have paid them a visit overnight, taking…
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How to set up a domain name — and… how not to:
Yesterday, I was driving Sam to school. We made a hard left turn and came up behind a pickup truck towing a trailer. Across the back of the trainer, fron edge to edge, was a URL that said something like this: www.pintolawnmaintenanceandhandymantampa.com Now when you see something like this, especially doing 20 miles an hour…
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New Special Report now posted online: 7 Biggest Marketing Mistakes Entrepreneurs Make, And How To Avoid Making Them
Well I hope your weekend went well. Mine was great. I worked Saturday and spent yesterday with my wife, relaxing. We went out to a local market… got to catch up on some reading and enjoy the sunshine out back… and of course, watched the NFL Playoffs. I’m so relaxed, getting back to work is…
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Just 3 things:
It’s Friday, the weather’s turned beautiful again here in Tampa, so nothing too heavy for us to go over. All I have is these 3 things: 1. First, I’ve posted up some new Offbeat Ads, which you can check out here 2. If you’re a baby boomer, there’s an interesting article on boomers, you should…
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Selling Benefits: When benefits aren’t benefits
Hey, I think I need your help with this one. One of my pet peeves is when credit cards or associations offer you things to join, that really aren’t benefits for most of their members. For example, there’s the proverbial Hertz rental car discount, which you can get anywhere online if you have a pulse.…
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The Worst. Salespitch. Everrr.
Hope you had a good weekend. Mine was great – worked on Saturday, and relaxed both outside and inside yesterday. Unlike most of the country, we were lucky to have some great weather here yesterday (81 degrees and sunny!) Funny thing happened to me about a week before the Christmas break. I got a phone…
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Unconventional business thinking, that actually works
Well I hope your New Year’s Eve celebration went well. Mine was pretty mellow and chilled out. A cigar, a slow drink, my wife, and some good friends. I thought about this because many years ago, I did some volunteer work as a Guardian Ad-Litem. And I remember one case I was involved with, in…