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Home / Archives for February 2013
  • Testimonial Letters

    Testimonial letters — what to do and what to never EVER do

    Posted Feb 28 2013 in Creating Irresistible Offers, Lead Generation, Persuasion

    People often ask me what the best kinds of testimonial letters should say, and the answer is actually quite simple. Good testimonial letters should be like verbal “snapshots” of the difference between what your life looked like BEFORE you used the product or service, and …

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  • Direct Mail Sales

    Direct Mail Sales: 3 most often overlooked, simple direct mail sales strategies

    Posted Feb 25 2013 in Copywriting Tips, Direct Mail, Increase Net Profits

    Making money using direct mail isn’t easy. BUT… it’s also not as hard as you think it is, simply because not a lot of people are using direct mail. And once you make it work, you get to tap into a steady stream of very …

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  • Permission Email Marketing

    Permission e-mail marketing: Ignoring all the haters

    Posted Feb 19 2013 in Conversions, Direct Response Marketing, Persuasion

    Believing something, without thinking things through… is dangerous. And here’s why: I recently read some survey results, and if you took what you read at face value, it might cost you a small fortune. Here’s what happened. The survey said, 75% of all consumers will …

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  • EthicsInAdvertising

    Ethics in advertising

    Posted Feb 12 2013 in Communication, Direct Response Marketing, Human Nature

    Ethics in advertising probably isn’t something you think about very much. And the truth is, I don’t think there’s an ad man out there who hasn’t been challenged by this topic at one time or another. Why? Because ethics in advertising is kind of like …

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  • Customer Engagement Strategy

    Cool Customer Engagement Strategy

    Posted Feb 7 2013 in Copywriting Tips, Human Nature, Lead Generation

    Before we go any further, see if you know the correct answers to any of these 3 questions, and then we’ll talk about a very cool customer engagement strategy: 1. What’s the most important part of your sales letter, display ad or website? 2. If …

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  • Business Opportunity Ad

    LOADS of Offbeat Ad updates:

    Posted Feb 5 2013 in Direct Response Marketing, Human Nature, Persuasion

    I have to tell you… yesterday, the weather here was virtually perfect. It was odd, because the night before, we had the heat on, it was so cold. (61 degrees — yes, go ahead and laugh at how my New York City blood has become …

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