Month: January 2013
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how to find clients (good ones, anyway)
How to find clients is the most important question you want to get answered, when you’re running a business. See, when you first get started in business, you’ll pretty much work with anyone who has a pulse. You’ll say “Yes,” to basically anyone who’s willing to give you a shot at earning some money. But…
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David Ogilvy Quotes
There are several people I’ve studied over the years, who’ve made a huge impact on how I think, with respect to marketing. Specifically, the “social engineering” behind what you’re selling. “Social engineering” is a term I first heard Gary Halbert used. And what he was referring to, is the approach you want to use, to…
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Pricing Strategies For A New Product
One of the trickiest and sometimes most challenging things to deal with, is to decide on the correct pricing strategies for a new product you’re about to start selling. So today, let’s talk about a 3 simple pricing strategies for a new product. 1. If you’re going to start somewhere, start at the top. First……
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Sex in advertising
I posted another Offbeat Ad up on my blog. It’s called “Sex in Advertising” — check it out, now. Also, tomorrow is the last day you can slash $500 (50%) off one hour of consulting with me. Just enter the Special Code CONSULT in the shopping cart, to claim your discount Leave your comments about…
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Upselling Techniques
Yesterday we talked about how to get more business from existing clients. Today, we’re going to talk about another “smart money” move — upselling techniques. “An upsell” is basically when you increase the value of any given transaction by offering additional items for sale. So for example, the most common upsell you’re familiar with, is…
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How to get more business from existing clients
It’s a LOT easier to get more business from existing clients, than it is to get new business from new clients. And that’s because the toughest sale is your first one. After your first sale, things like credibility, believability, and trust — typically the three biggest hurdles you need to overcome to convert someone into…
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3 Ways to sell to your list: Which one of them is best for you? (Choosing the right voice to write (and sell) in)
Today’s tip is only for people who are willing to go the extra mile when you’re trying to sell in print. It’s like doing cardio before or after you work out with weights — only the die-hards are going to do it. Similarly, only those people who are die-hards are going to consider today’s topic.…
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Now Open: Download my 30-Day Cash Flow Surge Program, Free – 17 slots left
You can now download my 30-Day Cash-Flow Surge Program, right now. This will stay open until 17 more people have taken advantage of this, no exceptions. Get busy reading, listening, and watching… and have a great weekend. Now go sell something, Craig Garber P.S. Contact Anne in the office at 813-333-2463, or go here if…
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a (true) New Year’s Story
If you read the intro to my book, then you know two things about me: One, that I didn’t get a particularly good start in life. And second…you also know the two defining experiences of my life that basically shaped who I am today. Earlier this week, I was reminded of something else that happened…
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Thank you for 2012 (and some new videos)
Before we get started here in 2013 (imagine that!)… I just want to say “Thanks” for a fantastic 2012. If you are, or have been, a customer or client of mine, I want you to know we truly appreciate your business and the ongoing trust you place in me. If you’re a past customer, I’d…