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Home / Archives for January 2013
  • How To Find Clients

    how to find clients (good ones, anyway)

    Posted Jan 30 2013 in Direct Response Marketing, Human Nature, Lead Generation

    How to find clients is the most important question you want to get answered, when you’re running a business. See, when you first get started in business, you’ll pretty much work with anyone who has a pulse. You’ll say “Yes,” to basically anyone who’s willing …

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  • David Ogilvy Quotes

    David Ogilvy Quotes

    Posted Jan 28 2013 in Copywriting Tips, Direct Response Marketing, Human Nature

    There are several people I’ve studied over the years, who’ve made a huge impact on how I think, with respect to marketing. Specifically, the “social engineering” behind what you’re selling. “Social engineering” is a term I first heard Gary Halbert used. And what he was …

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  • Pricing Strategies

    Pricing Strategies For A New Product

    Posted Jan 23 2013 in Direct Response Marketing, Human Nature, Price Points

    One of the trickiest and sometimes most challenging things to deal with, is to decide on the correct pricing strategies for a new product you’re about to start selling. So today, let’s talk about a 3 simple pricing strategies for a new product. 1. If …

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  • Sexinadvertising

    Sex in advertising

    Posted Jan 17 2013 in Communication, Direct Response Marketing, Persuasion

    I posted another Offbeat Ad up on my blog. It’s called “Sex in Advertising” — check it out, now. Also, tomorrow is the last day you can slash $500 (50%) off one hour of consulting with me. Just enter the Special Code CONSULT in the …

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  • Upselling Techniques

    Upselling Techniques

    Posted Jan 15 2013 in Closing Strategies, Creating Irresistible Offers, Upselling & Downselling

    Yesterday we talked about how to get more business from existing clients. Today, we’re going to talk about another “smart money” move — upselling techniques. “An upsell” is basically when you increase the value of any given transaction by offering additional items for sale. So …

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  • How To Get More Business From Existing Clients

    How to get more business from existing clients

    Posted Jan 14 2013 in Conversions, Creating Irresistible Offers, Persuasion, Positioning, Upselling & Downselling

    It’s a LOT easier to get more business from existing clients, than it is to get new business from new clients. And that’s because the toughest sale is your first one. After your first sale, things like credibility, believability, and trust — typically the three …

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  • The Right Voice To Write And Sell In

    3 Ways to sell to your list: Which one of them is best for you? (Choosing the right voice to write (and sell) in)

    Posted Jan 8 2013 in Communication, Copywriting Tips, Persuasion

    Today’s tip is only for people who are willing to go the extra mile when you’re trying to sell in print. It’s like doing cardio before or after you work out with weights — only the die-hards are going to do it. Similarly, only those …

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  • 30 Day Cash Flow Surge

    Now Open: Download my 30-Day Cash Flow Surge Program, Free – 17 slots left

    Posted Jan 4 2013 in Craig Garber, Creating Irresistible Offers, Direct Response Marketing

    You can now download my 30-Day Cash-Flow Surge Program, right now. This will stay open until 17 more people have taken advantage of this, no exceptions. Get busy reading, listening, and watching… and have a great weekend. Now go sell something, Craig Garber P.S. Contact …

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  • Kingofcopy.com

    a (true) New Year’s Story

    Posted Jan 3 2013 in Craig Garber, Human Nature, Personality Marketing

    If you read the intro to my book, then you know two things about me: One, that I didn’t get a particularly good start in life. And second…you also know the two defining experiences of my life that basically shaped who I am today. Earlier …

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  • Kingofcopy.com

    Thank you for 2012 (and some new videos)

    Posted Jan 2 2013 in Direct Response Marketing

    Before we get started here in 2013 (imagine that!)… I just want to say “Thanks” for a fantastic 2012. If you are, or have been, a customer or client of mine, I want you to know we truly appreciate your business and the ongoing trust …

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