Month: December 2006

So the New Year is upon us and again, a bevy of choices and resolutions will be made. Goals will be set and dreams will be dreamt. One of the surest ways of squashing your dreams and killing your future is in fact, by NOT forgetting your old acquaintances. You need to kick those folks…

Here’s something that’s disturbing. Some recent government statistics indicate that television is the favored media of the average American, but what’s even WORSE is that during the next 12 months, the average American is going to spend approximately 4 ½ hours a day watching TV. This is far more than they’ll spend listening to radio…

As youthful as I feel, and as good overall health and condition as I’m in — especially (sadly) compared to most of my peers, I notice signs of myself getting older. For instance, I don’t “feel” as bald as I am, and I don’t “see” it when I look in the mirror, but I sure…

Hope you had a great Christmas. I spent my holiday just relaxing around the house with Anne and the kids. We actually had a tornado-like storm down here, so the weather wasn’t really conducive to anything else, although the day before I did go out fishing with my younger son and daughter and I actually…

This week, down here in the Caribbean on vacation, I’ve spent a lot of time with my younger son Casey — who at 14 isn’t really so young anymore. I don’t talk a lot about Casey — not because I’m less involved with him than with any of my kids, and certainly not because we’re…

I’ll give you more on my bonefishing report next week, but right now, I just thought of something and I was wondering if you remembered this. Do you remember that guy on Sesame Street called Oscar The Grouch? He lived in a garbage can and had a pet worm called Slimey? Remember now? You know,…

Last night’s dinner with my wife was simply outstanding. I’m not one for eating a lot, but the food (I had grilled shrimp something or other.) was really excellent, and the ocean breeze over a couple of drinks, and spending time with the woman I love more than anything else in the world, felt even…

Gosh this place is beautiful. We’re staying at a Beaches Resort here in the middle of the Caribbean and this place is simply fantastic. I had absolutely NO idea what to expect or where the place even was, and frankly I still don’t know exactly where I am, but I don’t care either. See, a…

I’d been suffering with terrible sciatic nerve pain for about two months now, and like most “non-life-threatening” medical issues, it was only when the pain of not taking care of it became greater than the pain of taking care of it (pain, in my case, being having to take time off and schlep to downtown…

I’ve been watching a lot of older movies lately. Stuff from the late 60’s and early 70’s. Not sure why I’ve been feeling so nostalgic, perhaps it’s watching my kids get old, perhaps I’m getting old, not really sure — but I’ll tell you one thing — it’s pretty “comfortable” regardless. Kind of like sitting…

First, as a heads up, I’m leaving town soon, for a very L-O-O-N-G overdue vacation somewhere out in a nearby ocean where it’s warm, where there are no clients of mine… and actually no computers either. In fact, chances are outstanding if you DO hear from me; it won’t be on a regular basis. I’ll…

Here are 3 simple ways to create and strengthen your headlines and build your entire sales pitch: One of the many reasons I always write my headlines first, is that by doing so you get a number of ideas you can ultimately build your entire marketing campaign around — or at least the lion’s share…

When Ray Croc founded McDonalds, he looked at his business differently. He didn’t look at his business as a “burger joint”, he looked at is as real estate with a set of systems planted firmly on top of it, that would keep him in cash-flow heaven, for many years to come. And over the years,…

Offline Newsletter member Marcus Fisher, from Milwaukie, Oregon (no relation to Milwaukee, Wisconsin, or to Brooklyn, New York) recently sent in a VERY good question. Marcus had this to say: Craig, I listened to your teleseminar the other day and I’m getting ready to write a new piece of copy and I just have one…

The other day I ran a free teleseminar. Here’s a comment that was sent in to me from a listener. For personal reasons as you will see, I’m obviously keeping this one confidential, but rest assured we received this the morning after the seminar: “Craig, I was on the teleseminar last night. I actually got…

TWO things: At the stroke of midnight tonight, the cost of the Seductive Selling System will go up by $100 Dollars. As you know, I do NOT run sales on my products, so effectively, this is a RARE 15-hour sale, and it’s the only one you will ever receive. The System comes with a 180-day…

I’m sure you’ve heard this quote, from a speech given by our 26th President, Theodore Roosevelt, on April 23, 1910, in Paris, France. During part of the speech, he said… “It is not the critic who counts, not the man who points out how the strong man stumbles, or where the doer of deeds could…

Here’s a new trend that’s pretty interesting, and pretty “common sense-like” if you think about it. One of the hottest new rages amongst baby boomers is buying high-end bikes. For instance, there’s a brushed silver, custom-made bike called the “Guru”, which goes for around $9 grand… and then there’s the Cervelo, made of black carbon…

Do you have “marketing schizophrenia”? Do you read “this” one day and “that” the next? And then try out bits and pieces of each thing you read? Do you take two or three different sales letters (that someone else wrote), cut them into bits and pieces, and then use them as your own? Know what…

Boy-oh-boy is that guy from Seinfeld in a heap of trouble! Last week, Michael Richards, the guy who plays “Kramer” on the Seinfeld television show, exploded on stage during his stand-up routine. He was being heckled by a couple of black guys and instead of rolling with the punches like every single other comedian does,…