Month: November 2014
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The World… is Oblivious:
The more I’m out and about… the more surprised I am how some people can even make it through one day on earth. For example, last week, I was out driving around down here in Tampa Bay area north of where I live. The weather was absolutely beautiful and it was a perfect day to…
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Copywriting tip: When to shut up, and when not to:
Last week, I was going through a 7-Step Sales Copy Overhaul with a client of mine. A lot of his issues revolved around a specific problem he was having. And that was, actually “describing” what he was selling. Frankly, he was selling himself short, by cutting his descriptions short. And he did this because he…
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Penalty of Leadership?
You may be familiar with this ad, but maybe not. It was ran by Cadillac in the Saturday Evening Post, on January 20, 1915, almost a century ago. At first blush, as an ad to sell cars, it seems pretty useless. However, read it slowly, and pay close attention to what it’s saying. Sure, some…
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Copywriting: The Division Bell
As a music lover, and a child of the 1970’s, I spent a lot of time in my room listening to albums. One of my favorite bands was, and still is, Pink Floyd. There are a number of reasons I love their music, but one of the strongest was their guitarist, David Gilmour. Gilmour, who…
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Interesting New Business Model:
I recently came across a company with an interesting new business model. It’s called MassDrop and it’s kind of like a crowdfunding project that allows you to buy unusual retail items. It’s like taking a trip to the mall and walking through stores like Spencer’s and Sharper Image, where they have really cool, modern tech…