Month: August 2012
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Fifty Shades Of Gray: This message is Rated R
You know, there’s something really popular going on out there, and there are LOADS of opportunities to take advantage of it, from a marketing standpoint. But because it’s a little risqué… very few people are taking advantage of the leverage it can give them. *********** ATTENTION: Current and prior customers ONLY *********** No, I’m not…
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Headline split-test results revealed:
Last week, I ran a survey on a few headlines I developed. You saw 9 headlines, which were basically 3 different versions, of 3 different headlines. Here are the headlines: *********** ATTENTION: Current and prior customers ONLY *********** 7 Biggest Marketing Mistakes: Which one of them are YOU making right now? 7 Most Common And…
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Free Direct Marketing & Copywriting Interview
If you completed yesterday’s one-question survey — thanks. And if you haven’t, check it out now. I’ll post up the answers, as well as some of the comments, early next week. (Some of the comments are very interesting.) Results like this make things feel like less of a crapshoot. In the meanwhile… *********** ATTENTION: Current…
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How To Write A Compelling Offer: This one work?
Last week I had a post about the three things your offers need to have, to make them compelling. *********** ATTENTION: Current and prior customers ONLY! *********** Then there are offers like this biz opp banner at the top of this page. It’s been draped across a van that’s been sitting in a parking lot…
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Offers, How To Make An Offer: Does your offer make your reader salivate?
Last week I sifted through a few copy critiques, and there was one common recommendation I made on all three of them, and it had to do with the offer: *********** Free, for current and prior customers and clients only: http://kingofcopy.com/curious *********** If you really want to make your offer irresistible, it has to make…
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Direct Response Marketing – New live interview just posted: Listen here
I was out on vacation for a few days last week, and let me tell you — it was REALLY difficult to come back and start working, again. Relaxing is contagious. I had a few lazy days just sitting around looking at ducks. *********** Free, for current and prior customers and clients only: http://kingofcopy.com/curious ***********…
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How to become successful — or not: Read ONLY if you weren't that good in math
VERY interesting article in the New York Times recently, that’s causing quite a reaction – on both sides, actually: *********** Free, for current and prior customers and clients only: http://kingofcopy.com/curious *********** I’d love to get your take on this, and then have some open discussion on my blog about it. Me personally, I agree with…
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Copywriting Tips – How To Create An Offer: 3 Most CRITICAL Components Of Your Offer
Your offer is sort of like the chorus of a good song In the sense that, everything else you’re saying and doing, is all leading up to this one point. It’s the “climax” of your sales letter, in a sense, just like the chorus of a song. And there are three things you need to…