Month: April 2009

It’s said that when you measure something, your results automatically go up. So for example, if you jog to stay in shape, once you start timing yourself, you’ll automatically be running faster and harder, to “beat” your previous times. And it works like this in anything you do. I know even when I use a…

I’m an outstanding copywriter and I’ve pulled down big numbers and great results from this skill. But let me tell you a little secret about writing copy. It is very easy to get caught up in this copywriting trap, and in fact, the truth is, you don’t need to write nearly as well as I…

Often times we have a cancer growing inside our own business, we don’t even know about. Sometimes, this takes the form of a disgruntled or ignorant employee who feels stuck and resentful in their position. Instead of adding to the wealth, they want to take away from it, simply because “you’re rich already,” and they’re…

If you didn’t get a chance to check out this video I showed you on Tuesday, make sure you watch it now: http://www.kingofcopy.com/dc Enjoy! Craig Garber You’ll find loads of lessons in it: http://www.kingofcopy.com/dc

We started talking about humor last week and I wanted to show you how to use humor, so you won’t alienate your prospects and you’ll instead, bond with them. Let’s go over a couple of different ways: First, if you’re going to use humor, the best way to use it is to poke fun at…

A couple of interesting facts today. Do you know what a Johnson Box is? A Johnson Box is a box used to highlight some part of the ad or ad copy. So for instance, you’ll often see a guarantee or a testimonial in an ad, inside of a box with a solid border around it.…