A 3-word maxim that takes the edge off…

It’s said that when you measure something, your results automatically go up.

So for example, if you jog to stay in shape, once you start timing yourself, you’ll automatically be running faster and harder, to “beat” your previous times.

And it works like this in anything you do.

I know even when I use a countdown timer here in the office, I get a hell of a lot more work done in any given 30-minute stretch than I normally do without the timer.

It’s true, what you measure gets improved.

But so often, if you’re a competitive person, and you’re a Type A driven for success entrepreneur, it’s hard to evaluate and accept what you’ve done, regardless of how much ground you’ve covered.

It’s sometimes much easier to be kind to others, than it is to be kind to ourselves.

Well, I recently heard a little phrase that helps in situations like this, and I wanted to pass it along to you. Because I think there’s going to be a time when you’ll be able to think about it and benefit from it.

I heard someone once say “What we’re looking for is Progress… Not Perfection.”

And if you measure where you are now, up against where you were when you started whatever it is that’s frustrating you, there isn’t a snowball’s chance in hell you haven’t made progress. Even if you’ve run up against nothing but dead ends, you’ve made progress because let’s face it, most things in life turn up a few dead ends along the way.

That’s called “learning.”

Progress, not perfection. That’s all we can ask of ourselves.

Now go sell something, Craig Garber

P.S.: Here’s a pretty unusual story about a guy who, by all accounts, was written off by nearly everyone. Who’s have thought he’d come back this strong? A man may be down… but never count him out: http://www.kingofcopy.com/dreamscometrue


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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)