Month: April 2007

Today is the absolute LAST day you can get your hands on the April issue of my Offline Seductive Selling Newsletter, AND this month’s Audio Success CD of the month interview with Brian Sacks — who recently sold his last information business for over 7 figures, and who’s currently got another SEVEN businesses he’s working…

The next two days I will be in full-day meetings with my Mentoring and Mastermind Group, here in Tampa, so I won’t be sending out any e-mails. Today I’ll be busy preparing a summary of what’s going on in my own business, to go over with them when the meeting ends. It’s a HUGE benefit…

Today we’ll continue taking a look at some of the 19 qualities that lead you to success, as mentioned in the new bestselling book, “Succeed On Your Own Terms” by Herb Greenberg and Patrick Sweeney. Empathy – Greenberg and Sweeney talk about being able to put yourself in your prospect’s shoes, and they are right…

There are many roadblocks and obstacles to overcome in life. If you’re the kind of person who looks at each of these obstacles, losses, or failures as “crossroads,” then you’re going to stop and pause, change direction and regroup, and then start moving forward once again on the road to your next success. On the…

Yesterday was, BY FAR, the most popular radio show I’ve ever done. We literally had callers back to back, stacked up and waiting to get on the line with me. Now here’s what’s interesting about this: The lion’s share — in fact, the ENTIRE show yesterday — was devoted NOT to marketing, but to discussing…

I received several dozen replies to my comments yesterday regarding the terrible tragedy that happened at Virginia Tech. Some of them were — frankly, ridiculous… and others were a little overboard. But most of them were very sincere heartfelt comments sent in by men and women of varying ages, from all over the world, and…

I’m outraged and disgusted about what happened at Virginia Tech earlier this week. Young men are not supposed to die before their fathers, and beautiful young women shouldn’t leave their mother’s sides when they’re still in college. That’s just not the natural order of things. You’re supposed to leave your kids behind, not the other…

A long time ago — in fact, far too long to remember now, I was listening to my friend’s father give him a lecture. The man said something like this, “A wealthy man doesn’t need to tell you how wealthy he is… a smart man doesn’t need to tell you how smart he is… and…

2006 marked the year the first Baby Boomers turned 60. Our generation (I’m one of the last boomers, born in November 1963. The boomer era “ended” 12/31/1963.) has been one of the most consumer-driven generations in history. According to the 2007 Research Alert Yearbook, here are some marketing themes currently influencing consumer trends, and many…

About 6 months ago I was at a meeting speaking about lead generation. Most of the people spent the entire hour sitting there scribbling down notes. At the end of the meeting, a number of people asked how they could “get” more of me, and so I gave them two options: One, if they were…

Most people don’t think about this, but they ought to. You see, marketing is a numbers game, first, before anything else. For example, last week I had a client here for a full day of consulting and they were asking me if the cost of advertising they were going to incur using direct mail, would…

If you recognize the subject line of today’s tip then you’re probably a fan of the Sopranos television show, which ran the first episode of this season (its final season) last night. The Sopranos is one of the few TV shows I watch. The story lines are excellent, as is the character development, which of…

Last week I had a couple of clients in my office for a day of consulting, and something very interesting came up. They told me they sent out a mailing piece that did well, and they pulled in somewhere north of $250,000 dollars in real estate commissions from it. My first response to this was,…

Yesterday I posted a few different April Fool’s stories and I asked you to tell me which one of them was true and which wasn’t. Here again, was that first story: One: In 1998 Burger King published a full-page advertisement in USA Today announcing the introduction of a new item to their menu, called the…

Tell me which one of these April Fools stories are true, and why (no peeking, O.K.?): One: In 1998 Burger King published a full-page advertisement in USA Today announcing the introduction of a new item to their menu, called the “Left-Handed Whopper,” which was specifically designed for the 32 million left-handed Americans. According to the…