Category: Direct Response Marketing

Call me a pop-culture snob, but there really IS a reason why I sort of keep to myself and I don’t have loads of friends. Here, dig this: Apparently the new Sony Playstation 3 is coming out this weekend. It’s going to sell for either $500 or $600 dollars, depending on which doo-hickeys you get…

O.K., so back in the day (starting in the 1920’s), there was this slippery con man named “Count” Victor Lustig. Lustig was so slick, at one point he had 25 different aliases — truly one of the greatest charlatans of the last century (gosh that sounds like it was so long ago, doesn’t it?). In…

Let’s face it, one of the most difficult things to do in your life is raising a child. The amount of personal sacrifice — AND the amount of discretionary free personal time you have to give up — is simply HUGE. Especially for women — getting pampered or enjoying relaxing experiences like getting your hair…

Yesterday I witnessed someone commit one of the cardinal sins of selling and persuasion. He “asked” for the business. Now I know you’re going to say, “Well geez, Craig if you don’t ask for the business, you won’t get it, right?” But this is only partially true. What you need to do is ATTRACT someone…

In 1976, bassist Stanley Clarke came out with what turned out to be a landmark album, called “School Days”. One of Clarke’s songs was called “Life Is Just A Game” and it was a real winner. I loved this song and I used to play it all the time. Smooth groove… huge crescendo building throughout…

Penelope Cruz recently wrapped up production of a movie called Volver. It’s an emotionally charged gut-wrenching movie about child abuse. In the movie, Cruz plays the mother of a teenage girl who is being abused by her step-father, Cruz’s husband. Cruz, a strikingly good-looking woman, had to wear a “false ass” to make her look…

Yesterday I worked out later than usual. I met my sons at the gym after they finished school, and then came home and spent some time with the family. After dinner, we all went out into the jacuzzi to relax — something we RARELY get the time to do together as our fast-paced lives don’t…

O.K. I’m back in town… I’m full of juice… and there are only 55 days left in 2006 so watch out – Lord knows what’s going to come out of my mouth during that time. Today I’ve got something very very cool to announce: From now on, I will no longer be posting my daily…