Category: Direct Response Marketing

Ever meet someone who talks and talks and talks and goes on for what seems forever? For some reason when people are like this, they are REALLY like this — meaning, they won’t go on a little bit — they’ll go on pretty much forever, filling up whatever air time you give them, until you…

Great Superbowl yesterday, wasn’t it? Glad I wasn’t sitting there having plunked down a thousand bucks for tickets, only to get soaked for 4 hours. And what was up with that bad looking kerchief impersonating as a doo-rag, Prince was wearing? Obviously, he was going for the “Little Richard” look, but if he really wanted…

Today I have a simple story to tell you. Maybe it’ll help you, maybe not, let me know. As you probably know, yesterday I broadcast my first radio show. As far as performances go, by no means was it close to even “good” for me. But… for a first show, it was definitely a solid…

Today is the absolute LAST day you can get your hands on the January issue of my Offline Seductive Selling Newsletter, AND my Audio Success CD of the month interview with John DiLemme, a motivational speaker who lectures world-wide — and who was diagnosed as a stutterer until he was 19 years old. Here’s just…

Some people are inspired to action by important things in their lives. That’s pretty much how I am now. However, at one point, I was inspired to action by desperation, and I think a lot of people — maybe most people — get their start this way. Here’s what happened: It was 1990 and I’d…

Not my words, but powerful indeed. They were spoken by Jeff Pettitt from Kent, England. Jeff’s a man who doesn’t mince words and gets right to the point. It’s why he was one of the TOP referees in England for 15 years and it’s why he runs such a tight ship in his businesses. A…

I’ll tell you what, those Starbucks fans are really sippin’ the kool-aid, for sure. You know, no matter how many times I hear that “people go to Starbucks for the experience”, I just don’t understand it. Maybe I’m a retard or something, but WHAT experience? You get to stand on line for 20 minutes to…

Some people, no matter how successful they are, spend their entire lives cloaked in poverty consciousness. I often see a lot of these folks at various seminars. Dripping with success, yet living their life as if they’re just getting by, week-to-week. Nickel-and-diming absolutely every decision they make, sleeping peacefully at night knowing they’ve gotten the…

Last week we had our first quarter Mastermind meeting, and frankly, new testimonials, feedback, comments and “thank you” messages have been pouring in ever since. The truth is, I have a hard time keeping up with them at this point. Since it’s INFINITELY more important what other people have to say about me (except my…

14 Years ago today, I had my first date with my wife. We went out and had dinner and a couple of drinks, and talked and talked and talked until 3am. We necked in the front seat of my car like teenagers, listening to music and giggling. It felt like time was frozen, and yet,…

In this month’s OFFLINE Seductive Selling Newsletter, I talk a lot about reality TV and its impact on your marketing and on the marketing persona you need to portray, if you’re looking to communicate with your prospects successfully. The other day though, I read about a new reality show that’s cloaked in controversy. It was…

Let’s face it: when it comes to “marketing”, everyone’s a supposed “expert”, right? So, what winds up happening is, in the end, you get hit with so many messages every single day… so many choices… and so many chances to order something, it’s a lot easier to be safe than sorry, and simply choose “delete”,…

This morning, I was upstairs in my office working, when suddenly I heard the dogs barking. I knew this meant either someone was at the door or one of the neighborhood dogs was walking outside past our house. Sure enough, someone was ringing the doorbell. I came downstairs and noticed a white van had pulled…

Yesterday I almost fell for a sales pitch that was very cleverly done. Here’s what happened: Over the course of any given month, I probably have my hands on 20 or more newsletters, magazines, or some kind of “subscription” based publications. One of these newsletters is about “trends” and consumer preferences, and it comes monthly.…

So here I am about 7 or 8 spinning classes under my belt. I no longer feel like my lungs are going to explode after 10 minutes — in fact, I don’t really start looking at the clock and wishing the classes were over until 30 to 35 minutes into the whole deal. Instead of…

According to a study conducted by well-known study experts MTV Networks, 57% of 16 to 34-year olds are unhappy with “the way things are now,” and over half are “stressed out.” Ironically, the more industrialized countries like Japan, the UK, America and Germany, have far less happy teens than less developed countries like Mexico, Argentina…

Today and tomorrow I’ll be meeting with my Mastermind and Mentoring Group here in Tampa at the Grand Hyatt. I really enjoy these meetings because I get to see a great group of VERY motivated entrepreneurs moving forward with their businesses — and with their lives, and this is not only rewarding, it’s also very…

Here’s a few interesting facts to chew on and discuss during your day: * Did you know men are more than twice as likely as women are, to get up and crawl down to retail stores by 4am to try and get bargains the day after Thanksgiving? Duh! That’s because women don’t know how to…

Top dating site match.com, is now offering a killer guarauntee as incentive to get new customers to sign up. They’re saying, “We’re so sure you’ll meet someone special within 6 months, that if you don’t, we’ll give you 6 months free.” There are a few cursory rules that go along with this — all of…

A few days ago, my son’s high school wrestling team had a meet here at home against another local team. It was a very close competition, our guys losing by ONE match, at the very end. One of the things I noticed was that during the closest matches, the other team was up and cheering…