Monster Love: Real Controversy Or Simple Discomfort?

In this month’s OFFLINE Seductive Selling Newsletter, I talk a lot about reality TV and its impact on your marketing and on the marketing persona you need to portray, if you’re looking to communicate with your prospects successfully.

The other day though, I read about a new reality show that’s cloaked in controversy.

It was first called “Monster Love”, and then the powers that be dubbed that too racy, so the name was changed to “Love at Second Sight.”

The show is basically a dating show, only instead of pairing some smokin’ hot babes with a magazine-model looking hunk who’s sporting a six-pack of abs; this show is a dating program that matches up men and women who are physically disfigured.

Yes — this is W-A-A-Y outside the box here.

And while the producers claim the point of the show is to “remove” public prejudice about folks like this, there are a lot of other things that need to be noted.

For starters, the amount of “public” prejudice (at least in the short-term) against visibly disfigured people WILL probably be reduced. But others will say “Sure, but these folks are making spectacles of themselves.”

So what? ANYONE who goes on a reality show makes a spectacle of themselves, whether they’re disfigured or not. Should you penalize someone who’s disfigured from voluntarily doing the same thing? That’s BLATANT discrimination, isn’t it?

You can see then, why this show’s raising such a ruckus — for “some” reason, maybe because it’s just not something you regularly see, or have to think about or deal with — this just doesn’t seem to be as straightforward as you’d like it to be.

Perhaps the answer is to do nothing. Let the marketplace be the determining factor about the show’s success – just like it pretty much determines the success of everything else.

How do you feel about this issue? Post your comments to my blog at

P.S. “Only $97,000 To Watch Me Smoke Cigars… Belch… And Drink Coffee!” See for yourself on page 4 of this month’s Seductive Selling OFFLINE Newsletter – try it FRE.E right here:

Now go sell something, Craig Garber

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)