Month: October 2013
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Free Report now available on iTunes or kindle: The 7 Biggest Mistakes Entrepreneurs Make, And How To Avoid Making Them
If you read books on iTunes or on kindle or on any other reading device, then listen up. A Special Report I put together had just been released on both of those platforms. It’s called “The 7 Biggest Mistakes Entrepreneurs Make, And How To Avoid Making Them,” and you can find it here: On…
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How To Start A Conversation With Your Buyers: Opening up a sales letter
Hey, before we get into today’s tip, I just want to catch up on something we talked about last week. We talked about what an abysmal job LA Fitness was doing, at generating leads: You can click on this ad to see the original post: Anyway, clearly… no one at LA Fitness is reading this…
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Readability statistics and how to use them to sell more
I’m not a particularly big fan of Microsoft Word. It’s quirky on Mac, at best… and if you’re using any kind of graphics at all — good luck. It’s the only software I know where you can stick a jpg file on the bottom of page 1, and then try and move it over an…
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Lead Generation Case Study: L.A. Fitness – Epic FAIL!
The other day I was walking out of the gym, when I saw a scruffy looking white board punched up with scribbles, that caught my eye. What was jotted down on this whiteboard, was nothing shy of astounding. Here it is: Before we go through this, let’s think this through here… A successful marketing campaign…
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Live Q & A Video – Top 5 Ways To Position Your Business:
This week’s Q & A Video is now posted up here: Some of the questions answered include: What are the Top 5 Ways To Position Your Business… What to do when you don’t have a lot of case studies to show… How to handle leads from CraigsList… and more Make sure you send in your…