Month: November 2008
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Does practice really make perfekt?
First, a brief message to let you know that if you’re on the early announcement list for my January Ad Writing Workshop, my computer guy is working on putting up the information right now as we’re speaking. I didn’t finish the letter until late last night so it’s taken longer than expected, but you have…
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Why being clever isn't so clever:
A lot of the consulting work I do relates to helping my clients improve their communication with their prospects, and helping improve their sales pitch. One area that always gives people trouble, is the issue of humor and how to handle it. See, there’s a big difference between injecting personality into your marketing, and injecting…
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You don't have to be afraid of this — no one has ever profited from it alone, anyway:
As you probably know, last week I sent out a survey to my list, to get feedback on the upcoming title of my book. If you were one of the people who responded to that survey, I want to say a very sincere “Thank you” for taking the time out of your schedule to give…