Month: March 2007

Today is the absolute LAST day you can get your hands on the March issue of my Offline Seductive Selling Newsletter, AND this month’s Audio Success CD of the month interview with Mike Miget — who took his success in the mortgage business and leveraged it into a coaching program for other loan officers, and…

If you generate leads as part of your business, in ANY way shape or form, then you MUST be aware of something that’s VERY relevant, and that will no longer be available in less than 48 hours. On this month’s Seductive Selling Coaching Call, we had a VERY in-depth conversation about generating leads, and as…

Today I’m going to reveal something that’s going to be able to increase your sales almost instantly, and the more organized and anal retentive you are, the more you’ll love this technique. In fact, if you’re anal and have OCD, you might be working on this one for the next several weeks until you get…

Last week (on Friday I believe), we talked about how much consumers rely on other consumers for social proof and credibility. I think for certain products it was something like 73% of all buying decisions are made based on these third-party “testimonials” and social proof. I recently received a VERY thoughtful e-mail from a client…

It’s not easy being a successful entrepreneur. The workload is frankly sometimes overwhelming. Keeping track of umpteen different projects going on all at once — each one in a different stage… preparing for and delivering in-person presentations… writing daily tips… writing for clients… finishing up books… consulting… the list is virtually endless. Oh, and of…

According to Compete, a marketing research firm, 71% of all consumers admit to being influenced by opinions of other consumers. 73% are influenced by “industry experts” which is, to some extent, more a function of perception than reality (one of the best ways to be an expert is by writing a book, by the way).…

There’s a curious man in my Mastermind Group named Jeff Pettitt. On the surface, he’s a pretty tough fellow. Big guy, clears six-foot easy and then some, lean and tough as nails. The kind of lean that makes boxers hard and effective, not lean as in “skinny.” Not wimpy by any means, yet a proper…

Once a shrewd marketer… always a shrewd marketer… Today’s tip is the story of a very successful entrepreneur who’s not afraid to go out on a limb and be completely unconventional. There’s this 63 year-old ex-Vietnam veteran out in Texas named Herb Vest. In 2001, Herb sold his last company, H. D. Vest, to Wells…

Yesterday I got a TON of work done. After waking up early, I worked on some client projects of mine, and then one of the members of my Mastermind Group, Brian Deacon, came down for a full day of consulting, and Brian was also nice enough to be my guest on my radio show. (If…

Join me on my radio show, the Seductive Selling Marketing Hour For Entrepreneurs, LIVE at 1 pm Eastern time! Listen in at http://www.kingofcopy.com/radio I’ll have a special guest with me in the studio: Brian Deacon, who runs a Homeowners Maintenance Program for upscale homeowners here in the Tampa / St. Petersburg area, and who’s an…

Join me on my radio show, the Seductive Selling Marketing Hour For Entrepreneurs, LIVE at 1 pm Eastern time! Listen in at http://www.kingofcopy.com/radio I’ll have a special guest with me in the studio: Brian Deacon, who runs a Homeowners Maintenance Program for upscale homeowners here in the Tampa / St. Petersburg area, and who’s an…

I used to love watching Candid Camera when I was a kid. I guess, in a sense, you could say Alan Fundt’s show was the first “reality show” on television. I actually remember seeing the show in black and white, and then I DO believe it went over to color, still with the original guest…

43 years ago today marked the date of one of the most devastating and sordid crime sprees ever to take place. Kitty Genovese, a 28-year-old woman, was stabbed to death in New York City. According to the papers, the same killers who attacked Genovese, committed three more crimes over the next 30 minutes, even though…

After I sent out this morning’s e-mail, we received a number of inquires about the monthly Seductive Selling Coaching Calls, and the kind of information that’s covered on them. The answer is, the calls cover LOADS of different topics, from direct response marketing-based items, to mindset and success issues, to copywriting — and everything in…

Here’s what you’re up against: Some eggs are now stamped with ads on them in the supermarket. Pizza cartons and Chinese food take-out containers now have ads stamped all over them. You can’t pee in a urinal without seeing an ad for something in front of you… Subway turnstiles, airplane motion sickness bags, airplane trays…

I’d been going through “Blade” Magazine, which is about knives, and the lion’s share of all the space ads in there mentioned two things: The name of the company, and “lowest prices.” Neither of these things are very compelling, and in fact, I’d bet simply by saying you’re the “highest priced knife on the marketplace”…

There really is nothing like a good story. And in fact, if you’ve got a story somewhere in your profile — and I know you do, because everyone does — you’d better be using it, because as Mike Miget, this month’s Audio Success Interview CD of the month says, sometimes all you need to do…

I promised you I’d be nice and shallow today, let’s hope I deliver. In October 2003, a company called Freeze 24/7 began selling their skin care goo at Henri Bendel, a women’s retailer located on 712 Fifth Avenue, which is on 5th Avenue just south of 56th Street in New York City. The company was…

This past weekend my family and I went out to the Plant City Strawberry Festival. Plant City is a small town along the path of progress, about 20 miles east of Tampa. I’m not sure where Plant City ranks as far as Strawberry production nation-wide, but I believe it’s one of the biggest producers of…

I’m on the run, so today’s info is going to be short… and sweet. You know, in USA Today, I read something very interesting about online shopping. Apparently, three out of four shoppers are likely to shop at small online businesses such as boutique, niche or specialty stores for unusual or hard-to-find items. I say…