“How To Make Maximum Money With Minumum Customers” [jwplayer file=”http://media.kingofcopy.com.s3.amazonaws.com/consultingday/outridge.mp4″ image=”http://media.kingofcopy.com.s3.amazonaws.com/consultingday/Outridge.png” width=”320″ height=”240″]
Cameron and Tanya Outridge (it was a blustery day)
[jwplayer file=”http://media.kingofcopy.com.s3.amazonaws.com/consultingday/chriscurry.mp4″ image=”http://media.kingofcopy.com.s3.amazonaws.com/consultingday/chriscurry.png” width=”320″ height=”240″]
Chris Curry – Lake City, FL
[jwplayer file=”http://media.kingofcopy.com.s3.amazonaws.com/consultingday/darrenwassell.mp4″ image=”http://media.kingofcopy.com.s3.amazonaws.com/consultingday/darrenwassell.png” width=”320″ height=”240″] Darren Wassell flew clear across the country to spend a day with me. Here’s what he had to say. [jwplayer file=”http://media.kingofcopy.com.s3.amazonaws.com/consultingday/BillDixon.mp4″ image=”http://media.kingofcopy.com.s3.amazonaws.com/consultingday/BillDixon.png” width=”320″ height=”240″] Bill Dixon – Newcastle Upon Tyne, U.K.

Dear Friend,

If you’re reading this and you’re thinking about booking a day of consulting with me — either in person, here in Tampa… or broken down into separate appointments on Skype — then here’s what you need to know.

Typically, the first half of your day is “diagnostic” in nature.  It’s kind of like when you go to the doctor for the first time.  He’s going to ask you things like, “What kinds of food do you eat?”  “Do you exercise?  If so, how often?”  “How long have you been in pain?”  “When did it start?” “Are your parents alive? If so, how old are they?  If not, how old were they when they died, and how did it happen?”  Yadda, yadda, yadda, you know the drill.

And just like your doctor, I’m going to ask you a bunch of diagnostic questions and then run your data through my brain, early on.  I want to see exactly what “condition” you’re in, right now, and how you got there.

What’s working and what’s not?  Who do you sell to and why?  How do they buy and what do they want?  What are you happy with and what would you like to change?

Where do you want to go, how much money do you want to make, and how soon? How much is an average customer worth to you and how can we increase that amount?

You see where I’m going with all this, right?

O.K., good, because the second half of the day is more “prescriptive” in nature.  During the second half of the day, I’m going to specifically identify your problems, and then “prescribe” LOADS of fixin’s for them.  In some cases I will immediately relieve any pain you’re currently experiencing right there and then.  And still in other situations, I’ll send you home with loads of specific cures that’ll make your business STRONG, HEALTHY, and MORE successful. Not just today, but ongoing in a continuity basis.

But don’t believe me — instead, listen to the videos on this page to find out what some of the many folks who’ve spent a day here, have to say… and find out what they got out of their experience.  Some of these people were in the exact same situation you’re in, right now — many, seeking answers to the exact same questions you are.

Here’s what you can expect:

Here are just some of the things we’ll typically cover on your consulting day:

• I’ll identify specific blind spots and weaknesses you’re not taking advantage of, that are costing you LOADS of money, even right now as we’re speaking.  Fixing these problems generally results in an immediate cash-flow surge.  Remember, you can’t see what you can’t see and you don’t know what you don’t know.
• Pinpoint what is working, and show you how to get even more money out of your current system, and how to attract more of the kinds of high-paying customers and clients you want.  Get paid more, and get paid more often!
• We’ll talk about the right way… and the wrong way… to push your prospects emotional buy-buttons!  I’ll also look at your sales copy and tell you how to improve it, and tie it into a new overall marketing strategy to put in place, that gets you the leads you want, and eliminates the ones you don’t want.
• Determine the most effective marketing strategy that’s going to get you the clients you want to work with, and then show you how to set it up as a system that’s consistent and predictable.  Typically, this involves showing you how to implement a 2-step lead generation system that attracts pre-qualified clients who are eager and excited about working with you.  Stop dealing with looky-loos and tire-kickers and start dealing with PWM, “Players With Money.”
• Implement a detailed plan that improves your positioning with prospects and clients.  This allows you to charge a lot more money, and creates more free time.  This way you’re spending time doing those things that are most productive, and you stop doing all the menial and trying tasks that wind up draining you and sapping your energy and enthusiasm.
• Develop a productive continuity or “repeat buying system” — and a back-end that allows and encourages your existing customers to buy more, and to buy more often from you. One of the biggest problems with most businesses, is that they neglect their existing customer or client base.  This is leaving loads of almost “free money” on the table.  Free, in the sense that you don’t have to go out and pay to acquire this customer or client, since you’ve already sold something to them.  I’m an expert in this area, and frankly it’s one of the things that allowed me to make just north of $578,000 with a small e-mail list of less than 5,000 names, and all at 90% profit. Which is what I discuss inside my manual, “How To Make Maximum Money With Minimum Customers.”
• Help you overcome mindset issues that may be holding you back and inadvertantly sabotaging your success.  Look, I’ve been through my own share of obstacles as well: I grew up in an abusive home, had drug problems as a kid, got divorced at a young age, had a painful and gut-wrenching custody fight for my sons, and went through bankruptcy.  You name it, I’ve gone through it.  I’ve even been fat!  I’ve had more negative programming shoved down my throat than most people, yet through hard work and a committment to myself, I’ve very successfully overcome all of it.  (Frankly, you simply can’t achieve your full potential until you do this.  Otherwise, all of this is like a big black cloud that’s always hanging over you.)  I’ll be happy to share a few pointers from my own experience, that might not only help you, but might, in fact, be the one or two things you need to hear, that lets you make the “big shift” you so desperately want.Hey, isn’t it time you’re free of this stuff?  Remember, your past really has nothing to do with your future — unless you want it to.
• Identify specific ways you’re wasting your time.  Believe me, no one’s more protecive of their time than I am, and although I love having fun, I am DEAD SERIOUS when it comes to making money!  At this point in time, I only do THREE things.  I write… I consult… and I think up and implement new marketing ideas for myself and for my clients.  That’s it.  There isn’t a snowball’s chance in hell I’m going to post a flash video to my site, or modify my blog.   Not in this lifetime, anyway.  When it comes to business, I’m all about making maximum money, and you can’t make maximum money if you’re sitting there licking postage stamps and answering your e-mails.  I’ll get you sorted out here, immediately.
• You’ll also walk out of here with a step-by-step “to-do” list, so you’ll know where to start and so you can get everything done.  And most important — so you can hold yourself accountable as well.

What also winds up happening… is when you leave here, you walk away with a renewed enthusiasm for your business, you haven’t felt in years.  You suddenly possess the same sense of raw energy and confidence you had when you first went into business, before the business began wearing you down, and before all the headaches came.  This is the same sense of wonderment and anticipation you felt, back in the beginning when you first went into business for youself. Back when your world was filled with optimistic hopes and dreams, and aspirations for the future.

The good news is, once you’ve cracked the code to making money, it’s pretty easy to get excited about things, all over again.

Why does this happen?  The answer is simple.  Because now… you actually have a concrete PLAN to follow, that takes you where you’ve always wanted to go.  You have a beginning and an ending destination, along with a step-by-step road map that gets you from here to there.

And… you also walk away with CONTROL over your business (and therefore over your life), once again. 

After all, let’s face it, “winging it” may be good on vacation and on first dates, but it’s not so smart when it comes to your business, right?

The truth is, when you have a proven pathway mapped out by a well-traveled road warrior as your guide, your ending destination is worlds apart from where you are right now.

Right?

O.K., good.  Now there’s just one last thing, and here it goes:

Here Are The Three Possible Outcomes
You Can Expect From Your Consulting Day:

One.  You walk out of here with a TON of great ideas.  If you then want to hire me to work on any kind of copywriting projects related to these ideas, I will credit 100% of your investment in your consulting day, towards your copywriting project.  So in effect, you wound up having a FREE day of consulting.  And by-the-way, if this is what you’re planning on, please let Anne know ahead of time when you book your day.  Because in this case, there is a significant amout of additional information-gathering I need to do, during your consulting day.

Please appreciate, however, I only take on one or two copywriting clients a year. This is NOT any kind of a scarcity ploy or take-away.  The simple truth is, with rare exception, working on my own projects is more profitable, than working on projects for clients.

Think about it, if you can write great copy and you’re a sharp strategist… why wouldn’t you work on your own business first?  Who wants to work on someone else’s business if they don’t have to?

Well, I have set up my business, and my life, so that I don’t have to.

Right now I own several businesses.  My main business has three legs (publishing, consulting, and copywriting)… and my other businesses are niche publishing businesses.  My roles there are strategy, copywriting, and publishing.

So as you can see, the last thing I want (or need) is more work or copywriting clients.  This is simply the truth, and the way I’ve purposely structured my business.  It’s also why I charge a small fortune for clients who do want to hire me. Since it interrupts my current work, someone has to pay for that interruption.

Two.  Same thing as number one, except in this case, you come for consulting only, with no intention of having me work on your sales copy.  That’s completely fine, and frankly, it’s what most people do.  Rest assured, I have no interest in trying to convince you to hire me.

Three.  You’re completely disappointed with the day we spent together.  In this case, I give you your check back, and you go on your merry way.  This isn’t very likely to happen since I pre-qualify everyone before they come here, and because I have the work ethic of a field mule.  You won’t find many people, if any, who can keep up with my work ethic, or my energy level.  However, this guarantee stands, in case you’re concerned.

Here’s How To Book Your Day Of Consulting

Simply call Anne in my office at 813-909-2214, or fax her at 954-337-2369, and let her know you want to book a day of consulting, as well as some background about your business or about the ideas you want to discuss, as well as what you’re looking to get out of your day.

She’ll go over this information with me, and if it it’s a “go,” she’ll get back with you, to coordinate scheduling your time.

I’ll see you in Tampa, and I look forward to showing you how to get where you’ve always wanted to go, and how to become who you’ve always wanted to be.

Now go sell something,

Craig Garber

P.S. You know the old adage that says, “You can lead a horse to water, but you can’t make him drink?”  Well, the truth is, you are standing in front of the biggest oasis of profitable ideas you’ll ever see in your entire life: a day of one-on-one consulting with me.  So get down here to Tampa and start quenching your thirst now, or die alone and dehydrated, stranded in the middle of the desert, hands clutching your throat. 

Remember, you simply can’t get back time, and there is nothing worse than regrets.  To reach the top, you need to make sure you SEIZE opportunities like this when you have them.  So obey that urge to book your day of consulting, and contact Anne in my office, right NOW!

P.P.S.  Oh, one more thing, and this is important.  Listen to what this very successful client of mine, had to say about his day of consulting.  Mike Miget, from St. Louis, came to me a couple of years ago. In Mike’s coaching program he made $900,000 in one year, and he’s also sold well in excess of $10 Million in loan fees in his mortgage business, over the last 10 years.  Rest assured, he’s worked with his share of consultants and advisors.  (In the interest of full disclosure, you should know that Mike is now a business partner of mine in one of my businesses, however this interview was done L-O-N-G before that business, or even the thought of that business, was conceived.)

Current Full-Day Consulting Investment $7,500

“You took my current business from barely breaking even, to making approximately $305,000 on the low end, to over $959,400 on the upper end. My investment in our day of coaching was worth every penny, and more.” “Craig, First off…I want to say thanks for time you devoted to me and my business during our day of consulting. I was totally exhausted when I left and as soon as I got home I started figuring out how I could quickly implement some of the great concepts, ideas and additional products that we had discussed at length. As I was driving home I was rethinking our conversation and figured out that you took my current business from barely breaking even, to making approximately $305,000 on the low end, to over $959,400 on the upper end. That’s a huge difference from where I sit today and that was just one of the businesses we reviewed. My investment in our day of coaching was worth every penny and more. In fact, when I talked to my accountant on Friday about the changes and ideas, he was just as excited as I was. I have a suspicion that he will be signing up for your Seductive Selling Newsletter and setting up some time to meet with you as well. Anyway not to get side tracked…but I was having the exterior of my home painted and when I drove down the street, late Thursday evening, I saw that they had put on the first coat of paint. WOW..what a difference. It took an awful 1970’s dated look to a modern looking beautiful home. I was blown away at the difference. It was no longer the dark brown dated looking home. It now looked fresh, new and inviting. After spending a day of coaching with you, Craig, I can now see the potential in my business that I had only dreamed about. My business is that dark and dated business and just like my house…with a lot of hard work and some incredibly long hours I can now see what it will take to turn it into a money making machine. When I got home, I couldn’t stop thinking about all the great ideas you helped me validate and see in my business. I didn’t sleep Thursday night and on Friday I had meetings most of the day with my accountant and my business partner. By Saturday…I was wiped out. I took the rest of the weekend off. I decided, I owe it to myself. It’s now Monday morning and I have been in the office since 6:00am. I am going through our notes and the recording that I made. Later today, I will send you a revised and updated set of notes along with a implementation plan for XXX (intentionally omitted – confidential). Would it be possible for us to touch base sometime this week regarding your schedule for the creation of the marketing materials? Craig, again…I want to THANK you for taking time out of your busy schedule to work with me. I feel very privileged to have the opportunity to work with you. I am very excited about turning XXX around as well as creating a XXX marketing niche.”  Brian Deacon – Tampa, Florida Follow-up e-mail from Brian: “So… The postcards you did for me didn’t exactly pull a 1% response rate as I expected! When I sent out 698 postcards the first week I was anxious as to the response.   Well I got 298 responses to my postcard and was floored! If I am doing the math correctly that’s over a 40% response to just the FIRST postcard. (Note: Actually, it’s a 42.7% response, but who’s counting? And I shudder to think what the number will be after the second and third mailings!) Additionally, I have been approached by two of the biggest XXX associations and have some meetings scheduled to see how we can work together. I was also asked to speak to a group of 200 fairly new XXX about “how to grow your business” at the next XXX conference in Chicago in November. As you can imagine with this type of response I decided I needed to shift my focus and complete my product and get ready to launch a coaching program. All very exciting! It was my day of COACHING with YOU that really got me thinking and moved me to the new opportunity. I sort of looked in the mirror and decided that I never want to work in corporate America again…and I want to do something that I really enjoy. Craig, I want you to know that I really appreciate everything you have done for me! The best thing I ever did was to subscribe to your Seductive Selling Newsletter, order your Seductive Selling System and join your Mastermind Group. I want to THANK you again..for getting me on track! If I hadn’t been in Tampa and stumbled across your website and scheduled a day of consulting I certainly wouldn’t be where I am at today. You gave me the permission to step out and do something totally different and I will never forget you!”