Month: April 2008

Today’s the last day to get your hands on this month’s issue of the Seductive Selling offline newsletter. Here’s what you’re missing out on: • 9 pages of marketing examples, critiques and re-writes!• Why the third time really IS a charm! (This one isn’t what you’re thinking, either.)• The biggest mistake people make when they…

Making yourself believable is one of the big overall objectives you should have when you’re writing copy. And you’re not going to be believable unless your copy is believable first. In reality, all the believability you need is in your research. I remember, the first long-form sales letter I wrote for the late Gary Halbert.…

A man I know spent years and years going from one dead-end job to the other, bouncing around like a tennis ball inside an empty box until he finally was able to buckle down and get serious. In fact, at one point in time, he was so broke, he was living out of his van.…

After years of working with hundreds of different clients, and frankly, after putting a good bit of effort into this on my own behalf, it’s become crystal clear that one of the things we all have to do to move forward, is forgive. Now forgiveness is a strange thing. See, there are two kinds of…

I’ve been hearing a lot of buzz about something called “Twitter.” Twitter’s like an instant blog that lets you record stream-of-consciousness rapid-fire random thoughts. I haven’t figured out how to use it as a selling tool yet, but if you’d like to check it out and follow me on twitter, go se my Twitter page…

I received a number of enthusiastic comments on my blog, about my last tip — which had to do with some technical copywriting issues — so let me spend some more time on pure sales copy dogma. (Oh, and this afternoon I’m going to have a quick bit about social networking, so if you’re interested…

When you’re selling something — especially in print — you’d better be smooth and you’d better make sure you’re giving everything you’ve got. Because you don’t usually get a second chance to make a first impression, and when you’re selling in print, this rule has even less flexibility. A big problem for most people in…

What a week this was. Busy as all get-out, I’ll be looking forward to this weekend — I’m overdue for some down-time. If you took advantage of the sale I was running this week, thanks. We appreciate your business and I’m looking forward to hearing about your experience with the system. Now let’s move onward……

Apparently, my blog has been getting so much traffic for people watching this hour-plus sales copy critique, several people have sent in e-mails saying the video is moving somewhat slowly. So to make things easier, I’ve also posted the video on my website at http://www.kingofcopy.com/media/video/critiques/sssystemsale/ And remember, come hell or high-water, at midnight tonight, the…

In response to the huge sale I was running on my Seductive Selling System, and the incredible offer I made, several people who were still on the edge of the fence, sent in e-mails wondering what the sales copy critiques inside the system, are like. I figured the best way to show you what they’re…

In response to the huge sale I’m running, and the incredible offer I’m making, a few people have sent in e-mails wondering what the sales copy critiques inside my Seductive Selling System are like. I figured the best way to show you what they’re like, is to put an actual full-blown critique up online. Even…

I’ve been receiving a lot of questions about my sale, which ends tomorrow night at 11:49pm, so I’ve put together a video that answers many of them. Here you go: If you have any other questions, make sure you either reply to today’s e-mail, or post them on my blog below — time’s running out…

In case you haven’t yet had a chance to check out the video I posted on my blog yesterday, that shows you this one-time chance to save $200 bucks on my Seductive Selling System, AND get 5 brand new bonuses worth (real value) more than the system itself, let me give you the quick, cliff…

Last Friday, I mentioned that I recently received some disturbing and somewhat embarrassing news. I spent the lion’s share of this past weekend sitting down with a pad and a few pens in front of me, trying to figure out how to handle this problem. It’s not like it’s an absurd or uncommon problem, it’s…

Few quickies today. First, if you have time, go and either rent, or buy a movie called Rabbit-Proof Fence. It’s an incredibly heart-warming and inspiring story about three little girls battling against all odds, who wind up making a 1200 mile journey, on foot, just to get back to see their mothers. If you’re a…

We all get stuck in a rut from time to time. Sometimes you find yourself in a hole you wish you never started digging, circumstances overwhelming you with no easy way out. You may have wound up there because of some bad decision-making or unavoidable mistakes… sometimes you just don’t “know any other way”… and…

A few times a week, we get phone calls into the office, asking about my various coaching programs. Instead of answering these questions individually, tonight I’m hosting an open Q & A teleconference where I can answer all of them in a group setting. I am NOT pitching anything on this call. The entire purpose…

Just posted another great interview up, so have at it and dig straight in. This time it’s me grilling Jeff Troyer, one of the nicest guys out there, about how he puts client communication on “autopilot,” literally. Check it out, it’s the second one on the page at http://www.kingofcopy.com/media/interview. Just click on the pictures and…

Just found out I was featured in syndicated columnist Mildred Culp’s “WorkWise” column today in two major newspapers, along with a bunch of other smaller papers. Supposedly there’s a picture of me in the article as well, and if you have access to the Hartford Courant or the Dallas Morning News, it’ll be there in…

Lots of folks come to me asking for help with their copy. They need headlines, openings, closings, offers, hooks… you name it, they want it. But before you can do any of that, you’ve got to make sure the basics of what you’re selling has been handled correctly. Step one of this is to make…