Month: February 2008

As last year was winding down and still early on into this year, we’ve received a lot of e-mails like this: “Craig, I am going to order your products this year, but I don’t know which ones to invest in.” Or… “Craig, I want everything in your arsenal — what do you suggest?” So, like…

It always amazes me how the most profound and unconventional ideas, are often just simple ideas reversed. So for instance, a very common career path for people to enter is to take the skills they have — perhaps they were working for someone else, let’s say — and then to do the thing they are…

I suppose I should be discussing the ads from the Super Bowl on Sunday, and I will, briefly, but I’d rather discuss the hero of the game, and his close parallel to oftentimes, good marketing. As usual, many of the ads were entertaining, most were crap, and few — if any, would give anyone any…

A while ago I was interviewed by an online Sales and Success newsletter. I didn’t realize that they information the asked was so personal, but in reading it, I sure spilled the beans about lots of stuff. The interview has been posted now, so if you want to check it out, and discover some more…

This is HUGE! Probably THE very best example of what advertising should be. I know nothing about the company that created this video but it is a stroke of genius! (No pun on the word “stroke” — you’ll see what I mean in a moment.). Here, have a look at this: See, the biggest problem…