Your ace in the hole: the BOGO = 22,000 new customers

Earlier this week we talked about headlines and some reliable formulas you can use to create them, if you’re in a bind.

The second most important part of your ad, however, is your offer.

Nothing beats an irresistible offer, and one of the most irresistible offers ever made is the BOGO.

BOGO, of course, means “buy one get one” free. But before I get into this, let me explain a few offers that are similar but won’t ever pull nearly as well as the BOGO.

Often times you see offers that give you buy one, get one half off, especially in retail stores nowadays, as they’re doing darn near everything to unload inventory. Other versions of this are buy two, get one free… buy one save 10% on something else… save 20%… save 50%… the list is virtually endless.

The biggest problem with most of these is the difficulty in quantifying the value of the offer itself, and the value of the savings. Most people are either ill-equiped to figure out what 10% to 50% savings is worth, or they’re far too busy to want to put the effort into it.

On the other hand, the BOGO is so straight forward even a 12-year old kid can figure it out. The additional value of what you’re getting isn’t something you need to figure out — all you need to do is look at the price tag. And the biggie here, is… it’s “free.”

And this is always a plus.

This is such a power-pulling offer, listen to this story.

Online car broker, located in Colchester near London, had been trying to sell Dodge Avenger SXT saloon cars, at half off (“save 50%”), for over a month.

The cars were moving, but with unremarkable results.

But when they changed the terms of the deal and made it a BOGO, they suddenly got… 22,000 customers (they’ve since sold out of this particular deal)!

So put the BOGO in your arsenal of tools to use. It’s a great lead-generation tool and you’ll love the results, especially if you’re comparing them to something else.

Now go sell something, Craig Garber

P.S. Copy My Success: Follow These Eye-Opening Lessons And Discover The Hidden Profits Inside Your Own Business!: (at least 10 different strategies on offers alone, this month!)

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)