You have been outbid.

I think e-bay is one of the most brilliant ideas ever developed.

And I know they do lots of testing on their marketing, which is one of the reasons why they continuously come up with new ways of promoting themselves to their users, and how they get you to buy more and more.

Now don’t get me wrong — I’m not sure I’d want to run a business on e-bay because I don’t like businesses that involve physical inventory, but I think e-bay is a wonderful way of doing business for many people who’d otherwise be locked out of doing business.

In fact, one of the nicest things about e-bay is that if you don’t know anything about marketing, it doesn’t even matter, since it’s such a centralized marketplace where buyers come looking for you.

Of course, knowing what you’re doing marketing-wise only helps you, but you get my drift, right?


Now one of the most compelling e-mails you’ll get from e-bay is the one that says, “You have been outbid.”


Ever wonder why they say it just like that?

See, when someone puts the burden of something squarely on your shoulders, especially in such a definitive manner, it compels you to do something about it. And it compels you to do something about it very quickly.

This is something trial lawyers know and it’s how they get people to make such dramatic efforts at doing things like clearing their name or defending their honor.

It’s a very powerful tactic.

And in this case, it’s no different. Your immediate reaction to these e-mails is to go and bid more, even if you really aren’t so hot for whatever the item is — simply to defend your honor.

After you get that e-mail you almost feel like you failed at something, so your gut reaction is to “succeed,” and in this case, you succeed by bidding higher and higher.

These are the little things that make e-bay so successful. And they all revolve around understanding human nature and knowing what makes people “tick.”

And this, ultimately, is the difference between great and incredible, when it comes to your selling success.

Or not.

Now go sell something, Craig

P.S. Make ‘em say “Yes!” with MAGIC words that push YOUR prospects emotional buy-buttons and get them buying, NOW! at


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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)