Writing sales letters: Why does love got to be so sad?
If you’re a baby boomer, you probably recognize this subject line. It’s the title of an old Eric Clapton song.
I was listening to a lesser-known version of this song, earlier today, from Clapton’s “Live at the Fillmore” set, from 1970 when Clapton was playing as Derek & The Dominos. This was right around the time Layla hit big.
What makes the title of this song so effective, is the curiosity factor.
In fact, if you’re only going to push only ONE emotional buy-button (besides “empathy”), then curiosity is the one to push.
Curiosity will make people more interested in what you have to say… and generate more sales for you… then absolutely anything else.
In fact, in some marketplaces (like, business oppts), curiosity is the ONLY emotional buy-button some people will ever have to push – and it will sustain them over their entire careers!
The only other thing you need to remember is when you are making people curious, you have to make them curious about things they’re interested in.
So in music, for instance, where people are often talking about love, relationships, and the pain that’s often involved in both of these things… a headline like Clapton’s works great.
Point is… when you’re selling something, obviously… you have to be relevant.
Here are a few ways you could adapt Clapton’s headline:
* Why your current diabetes medication… is killing you!
* Why Is This Man GIVING away $100 Dollar Bills?
* Why is this Tampa housewife smiling?
See, each of these make you inherently curious, and… if you’re in the right marketplace — they appeal to your self-interest.
Now go sell something, Craig Garber
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