Writing sales letters: Why does love got to be so sad?

If you’re a baby boomer, you probably recognize this subject line.  It’s the title of an old Eric Clapton song.

I was listening to a lesser-known version of this song, earlier today, from Clapton’s “Live at the Fillmore” set, from 1970 when Clapton was playing as Derek & The Dominos.  This was right around the time Layla hit big.

What makes the title of this song so effective, is the curiosity factor.

In fact, if you’re only going to push only ONE emotional buy-button (besides “empathy”), then curiosity is the one to push.

Curiosity will make people more interested in what you have to say… and generate more sales for you… then absolutely anything else.

In fact, in some marketplaces (like, business oppts), curiosity is the ONLY emotional buy-button some people will ever have to push – and it will sustain them over their entire careers!

The only other thing you need to remember is when you are making people curious, you have to make them curious about things they’re interested in.

So in music, for instance, where people are often talking about love, relationships, and the pain that’s often involved in both of these things… a headline like Clapton’s works great.

Point is… when you’re selling something, obviously… you have to be relevant.

Here are a few ways you could adapt Clapton’s headline:

*  Why your current diabetes medication… is killing you!

*  Why Is This Man GIVING away $100 Dollar Bills?

*  Why is this Tampa housewife smiling?

See, each of these make you inherently curious, and… if you’re in the right marketplace — they appeal to your self-interest.

Easy, right?

Now go sell something,  Craig Garber

P.S.  What NO ONE else will tell you about writing sales letters:

How to make maximum money with minimum customers

This month only: get 2 FREE issues plus these eye-opening 18 Bonus Gifts (including TWO free copywriting critiques) — and discover why Seductive Selling NL is now read in 14 countries world-wide (watch the video and see all 18 bonuses)!

Maximum Money FAQs

Maximum Money QAFs

NEW: Craig Garber & kingofcopy.com Products

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments leave them here on my blog:

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)