Writing Sales Letters: Outrageous claims like he invented the question mark… and that chestnuts are lazy

If you’ve watched the original first, Austin Powers movie, then you’re probably familiar with today’s subject line.

But the truth is, while it’s important to make strong claims — it’s also important to make believable claims.  And all too often — especially online — it seems like common sense is tossed out the window, when it comes to making claims.

Todays ranking on the amazon.com direct response best-seller list: #50 (41, 5-star book ratings doesn’t hurt!)  ***

I think, the less effort you have to invest into creating your sales message — and by less effort, I mean “less money” — the more crap and nonsense people seem to feel entitled to put into their work.

However, what people forget is that buyers aren’t stupid.  Unless you’re able to back up your claims, no one’s going to believe you — and therefore, no one’s going to buy.

Being credible is more than just “because I say so.”

You need an onslaught of social proof (testimonials), results, case studies, before and after photos, scientific studies — whatever makes sense.

Unfortunately, though… most people forget this and go right to the close.

However, ask them how this is REALLY working for them, and… you may not get the same happy camper who told you with confidence, you can make a small fortune overnight or eliminate 50 years of facial lines by tomorrow morning.

In fact… I’d be the farm on it  :-)

Now go sell something,  Craig Garber

P.S.  Make ’em say “YES!”

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)