Writing Sales Letters: 3 mistakes that make your readers IMMEDIATELY stop reading

Delay is the death of a sale.

Even if you’re selling something face to face… if your prospect’s attention wanes… your sale is gone.  You simply must keep the ball rolling, to get anywhere.

And let’s face it, in print, this isn’t so easy to do.  But here are three common mistakes I typically see when I’m doing critiques, that cause your readers to immediately lose interest in what you’re selling.

1.  Trying to do too many things at once.

Sell one thing at a time only.

Most people are too preoccupied with getting LOADS of money out of their client – money beyond this first sale.

And while there’s nothing wrong with this, you want to do it in a systematic manner, not “all at once.”  That’s just not the way sales works.  Remember, your desire to make more money… is your problem — not your buyer’s problem.

2.  Not leading your reader down the path to your sale.

In many ways, selling is like giving directions to someone from out of town.

If you don’t lay things out step-by-step, in a logical and emotionally practical manner… you’re going to confuse them and they’ll start wandering astray.

Sometimes, in people’s efforts to want to tell the entire story (which is good), they go back and forth, as if they are having a conversation with a friend.

Don’t do that.  Pretend you’re having a conversation with someone you do NOT know, who doesn’t even speak English as a first language.

If you were speaking to someone like this, you’d lay everything out, nice and simple, right?

Well, that’s the way you need to lay things out, when you want to sell something.

3.  Speaking gibberish.

By this, I mean going on about nothing, or cramming a bunch of different ideas or sentences into one paragraph.

Speak to your buyers like you speak to your kids – nice and clearly, and easy to understand and digest.

And don’t worry, they’ll respond and listen to you, MUCH better than your kids do.

I promise.

Now go sell something,  Craig Garber

P.S.  Discover 47 Guaranteed ways to make ’em say “Yes!”

How To Make Maximum Money With Minimum Customers

Now get TWO FREE issues PLUS these 18 (yes, eighteen!) Bonus Gifts (including TWO free copywriting critiques) — and discover why Seductive Selling NL is now read in 14 countries world-wide (watch the video and see all 18 bonuses)!

Maximum Money FAQs

Maximum Money QAFs

NEW: Craig Garber & kingofcopy.com Products

If you enjoyed this, hit the Google +1 button on today’s blog post:

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)