How To Write A Best Selling Book 11 Years After You Write It

How to write a best-selling book, 11 years after you write it:

Here’s an unusual – but effective way of writing a best-selling book:

Ever wonder what happens to a book when it dies?

One quick admin things, and then a cool story:

I you haven’t already done it, please complete this important survey, and thanks in advance for doing this.

Now, remember the other day we talked about Back-end Sales and How to Profit From Them?

Well, let me tell you an interesting story about those Amazon back-end pitches.

Back in 1988, Joe Simpson wrote a book called “Touching The Void”.

Joe was a British mountain climber and “Touching The Void” was his story of the near-death experience he had, while climbing up the Peruvian Andes mountains.

Now even though Joe’s book got pretty good reviews, it didn’t really sell very many copies, and in fact, 10 years later it was nearly out-of-print.

O.K., now roll the clock forward 11 years later to 1999. Jon Krakauer writes “Into Thin Air”, another book about a mountain-climbing tragedy — this time about a climb that took place in 1996 along Mount Everest.

(And by-the-way… did you know Mount Everest is located in Nepal, which is a small country about half the size of New Mexico, just in between India and China? I didn’t know that. I recently saw a documentary about Nepal, and it’s a fascinating place.)

Anyhow, for whatever reason, Krakauer’s book becomes a hit.

All of a sudden, from out of nowhere… Joe Simpson’s 11 year-old, and for all intents and purposes, “dead” book “Touching The Void”… starts selling again.

But this time it’s selling…

Like Crazy!

How well did “Touching The Void” start selling?

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It sold so well, Random House (the publisher) had to crank out a whole new edition, just to keep up with the demand for the book.

Then because of all the new online activity, offline booksellers began a flurry of new in-store campaigns… and before you know it, it’s on the New York Times Bestseller List…

Not bad for a book that was all but written off 6-months earlier, is it?

And how did this happen?

The answer is simple: Amazon’s recommendation to buy “Touching The Void” as a back-end sale to people who bought “Into Thin Air”.

Incredible, huh?

The moral of the story is… back-end sales and upsells may be the easiest money you’re NOT getting, if you’re not using them.

If you’ve got a Valentine, enjoy you day with her or him… and have a great weekend, either way.

Again, please complete this survey – thanks.

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Now go sell something, Craig Garber

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)