Why Smartypants Failed

Met a doctor one time, a bright guy, specialist in his field…

Like a lot of bright people, however, too bright for his own good.  Focused on all the experience he had, all the training he had, and all the special courses he took.  By his own standards he was a genius and from an outsiders standpoint, perhaps this was true.

One small problem, however.

He couldn’t pay his bills.

He couldn’t pay his bills… he was held captive by the hospital where he worked and they paid him next to nothing… and he had absolutely no control over his patients or access to them, outside of what the hospital allowed him.

Staff – incompetent, hired by the hospital.

Tools – average, but not what he’d have liked, especially what with him having so much knowledge to apply and all that.

Job satisfaction – close to zero, because nothing he did or created (he was a plastic surgeon) was his own

And yet…

When I tried to talk to him about any kind of marketing, he was about as closed-minded as a pharmaceutical executive reading a holistic healing magazine.

Let me assure you, if you’re not happy with your business, there is almost a 100% likelihood that a marketing solution will rapidly fix your problem.  (Regardless of the economy or anything else going on.)

I say this not out of “stuff I read,” but out of ten years of experience personally and as a consultant in this field.

Remember, it is NOT what you know… or what you think you know, that means anything or does anything for you.  It’s what you DO that makes you or breaks you.  You might be the brightest light on the Christmas tree, but unless you’re able to use that knowledge effectively, to attract favorable attention from pre-qualified prospects… and unless you can get them to take action once they’re interested, all that “knowledge” you have, isn’t worth the paper it was printed on.

In a situation like this, you’re far better off studying green snapping turtles and how to save them, than knowing the deepest darkest medical secrets buried inside the most remote journals ever created.  You’ll make about the same amount of money per hour, and at least the turtles will be grateful… and they won’t challenge your authority.

Now go sell something, Craig Garber

P.S.  The truth is, ANYONE can become successful.  Find out how — and maybe even more important, why some people stop short of success — on page 327 in “Why Men Crack,” an important Chapter in my new book, “How To Make Maximum Money With Minimum Customers”  Get the SEVEN bonus gifts (3 CDs. 3 DVDs. Special Edition of my offline newsletter with live marketing examples),  including the early release bonuses still available now.


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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)