The right way… and the wrong way… to make them buy from YOU!

To make your advertising effective, you must, somehow or some way, outdo or outbid the next guy.

You must have some kinds of leverage that makes buying from YOU seem like a better deal than buying from your competition.

You’ve got to have a better guarantee… or better service or faster delivery or more appealing payment terms… or some way of demonstrating stronger quality.

And if you don’t have any of these things then you have to “create” a perceived benefit by revealing facts or figures about yourself or your service, or the benefits or results, that your competition’s overlooked and fails to talk about.

Slamming your competition or pleading or urging your prospects to buy from you is as useless and meaningless as your 9-year old asking you to stay up past her bed time during the school week.

Until you’re able to create this leverage — or the perception of leverage or some kind of an advantage, you’re going to be in trouble.

If you’re going to underestimate the discretion of your buyers, like everyone else does… you’re going to get the same results everyone else gets.

And that… is scary, isn’t it?

Now go sell something, Craig

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)