The Cornerstone Concept Behind Offering Solutions To Your Prospects

There are two words you can use that not only boost the response of your sales copy DRAMATICALLY, but they will also pierce through the heart and soul of what your prospects are truly after — and that is… solutions to their problems.

And the good thing is, all you need to do is add these two words to the front of nearly ALL the bad ads you’ll find out there, and presto-change-o, you’re “in like Flynn.”

Here, look at a few ads in today’s local paper. I’m sure you’ll find things like this:

Eliminate Back Pain Once-And-For-All…

Make Your Swimming Pool Sparkling Clean!… and…

Children Are Safe Here.

Now make no mistake — ads like this produce little, if any sales. They are fairly worthless and the ONLY people who will respond to them are prospects who happen to be in the right place at the right time. And I don’t know about you, but depending on being in “the right place at the right time,” isn’t a really good business strategy you want to bank you future on, is it?

But if you simply added two words to the front of these ads, and maybe used just a “little” creativity, you’d have the basis of a good headline for an ad. Like this:

“How To Completely Eliminate Back Pain, Once-And-For-All!”

“How To Make (And Keep!) Your Swimming Pool… Sparkling Clean!” and…

“How to make SURE your children are safe during the day, while you’re at work trying to give them a better life.”

Using “how to” changes the entire dynamic of these (formerly useless) ads. Use this trick wisely, and you will prosper for a long long time.

Have a great Thanksgiving and don’t eat too much, chubby.

Now go mail something, Craig Garber

P.S. Bob Maunsell, from Worcester, Massachusetts, had been a skeptic for a long long time. He finally ordered Lead Generation Explosion, and within a few days, he sent in this e-mail: “Craig, just got Lead Generation Explosion — have to tell you, I love it! You’re right, the L.G.E. system is THE quickest & fastest way to build a cult following.” Bob’s going to be on a very special four-hour teleseminar on December 12th where I will answer ALL your questions about How To Generate MORE Leads in your business, than you’ve ever been able to before. You can get on this teleseminar FRE.E, when you order Lead Generation Explosion — so take Bob Maunsell’s (a former Sergeant in the US Air Force) advice and start building your own “cult following” the fastest way possible, AND join the other successes on this FOUR HOUR teleseminar on December 12th. All the details are here:

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)