The Cornerstone Concept Behind Offering Solutions To Your Prospects
There are two words you can use that not only boost the response of your sales copy DRAMATICALLY, but they will also pierce through the heart and soul of what your prospects are truly after — and that is… solutions to their problems.
And the good thing is, all you need to do is add these two words to the front of nearly ALL the bad ads you’ll find out there, and presto-change-o, you’re “in like Flynn.”
Here, look at a few ads in today’s local paper. I’m sure you’ll find things like this:
Eliminate Back Pain Once-And-For-All…
Make Your Swimming Pool Sparkling Clean!… and…
Children Are Safe Here.
Now make no mistake — ads like this produce little, if any sales. They are fairly worthless and the ONLY people who will respond to them are prospects who happen to be in the right place at the right time. And I don’t know about you, but depending on being in “the right place at the right time,” isn’t a really good business strategy you want to bank you future on, is it?
But if you simply added two words to the front of these ads, and maybe used just a “little” creativity, you’d have the basis of a good headline for an ad. Like this:
“How To Completely Eliminate Back Pain, Once-And-For-All!”
“How To Make (And Keep!) Your Swimming Pool… Sparkling Clean!” and…
“How to make SURE your children are safe during the day, while you’re at work trying to give them a better life.”
Using “how to” changes the entire dynamic of these (formerly useless) ads. Use this trick wisely, and you will prosper for a long long time.
Have a great Thanksgiving and don’t eat too much, chubby.
Now go mail something, Craig Garber
P.S. Bob Maunsell, from Worcester, Massachusetts, had been a skeptic for a long long time. He finally ordered Lead Generation Explosion, and within a few days, he sent in this e-mail: “Craig, just got Lead Generation Explosion — have to tell you, I love it! You’re right, the L.G.E. system is THE quickest & fastest way to build a cult following.” Bob’s going to be on a very special four-hour teleseminar on December 12th where I will answer ALL your questions about How To Generate MORE Leads in your business, than you’ve ever been able to before. You can get on this teleseminar FRE.E, when you order Lead Generation Explosion — so take Bob Maunsell’s (a former Sergeant in the US Air Force) advice and start building your own “cult following” the fastest way possible, AND join the other successes on this FOUR HOUR teleseminar on December 12th. All the details are here: http://www.kingofcopy.com/leads
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