The biggest "free giveaway" mistake
A big mistake people often make when they’re trying to generate leads by giving stuff away, is not selling hard enough, or not selling at all.
And here’s why: People foolishly think if you’re giving something away for free, then everyone should automatically want it, because it’s free.
This is flawed logic. First of all, you don’t want “everybody” to respond to your ads, you only want those people who want what you’re selling, and who are qualified to buy from you, to respond.
Me personally, I have the patience of a hungry saber-toothed tiger. The last thing I want or need, is someone wasting my time. But… your mileage may vary. Perhaps you enjoy wasting your time, I don’t know.
But if you don’t, you’re going to want to qualify or disqualify those buyers you do and do not want to come into your marketing funnel. Very important.
Second, what you’re competing for, really, isn’t a name and contact information. You’re competing for your prospect’s attention.
And attention is a very expensive commodity, especially today, when we’re all so deluged with so much responsibility and so much tension. Your prospects have too many things to do and not enough time to do them in… too many bills to pay and not enough money to pay them with.
So you’d better be making a pretty compelling offer if you want their attention — even when you’re giving something away that’s free.
You’d better sell the reasons why they should respond to your free offer, by pointing out all the salacious benefits (Salacious — that’s a cool word, isn’t it?) inside, and all the “what’s in it for them?” things you can.
The bottom line is, if you’re not making your offer worthy of your prospect’s time, then rest assured, they won’t either – free or not. And then, the ONLY people responding to your “free offers” will be “free loaders.”
Now go sell something, Craig
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