The biggest "free giveaway" mistake

A big mistake people often make when they’re trying to generate leads by giving stuff away, is not selling hard enough, or not selling at all.

And here’s why: People foolishly think if you’re giving something away for free, then everyone should automatically want it, because it’s free.

Wrong-o, daddy-o.

This is flawed logic. First of all, you don’t want “everybody” to respond to your ads, you only want those people who want what you’re selling, and who are qualified to buy from you, to respond.

Me personally, I have the patience of a hungry saber-toothed tiger. The last thing I want or need, is someone wasting my time. But… your mileage may vary. Perhaps you enjoy wasting your time, I don’t know.

But if you don’t, you’re going to want to qualify or disqualify those buyers you do and do not want to come into your marketing funnel. Very important.

Second, what you’re competing for, really, isn’t a name and contact information. You’re competing for your prospect’s attention.

And attention is a very expensive commodity, especially today, when we’re all so deluged with so much responsibility and so much tension. Your prospects have too many things to do and not enough time to do them in… too many bills to pay and not enough money to pay them with.

So you’d better be making a pretty compelling offer if you want their attention — even when you’re giving something away that’s free.

You’d better sell the reasons why they should respond to your free offer, by pointing out all the salacious benefits (Salacious — that’s a cool word, isn’t it?) inside, and all the “what’s in it for them?” things you can.

The bottom line is, if you’re not making your offer worthy of your prospect’s time, then rest assured, they won’t either – free or not. And then, the ONLY people responding to your “free offers” will be “free loaders.”

Now go sell something, Craig

P.S. Now get not one, but TWO free sales copy and marketing critiques at (watch the video)



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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)