Marketplace Positioning: How to create your own unique differential
First, some administrative things: Sorry my updates haven’t been very frequent. if you’ve been with me for a while, then you know his is actually quite unusual for me. The truth is, I’m just VERY busy. I have a few copywriting projects I’m working on… …
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direct-marketing video lesson #6: "positioning" and 8 ways to do it! (Live in NYC)
If you’re in a rush, then skip straight to this next case study, here. In today’s video, coming to you LIVE from John’s Pizza on Bleecker Street in the West Village, I’m going to spill the beans on a CRITICAL issue you must get a …
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Positioning: 3 ways to create leader of the pack positioning
The other day we talked about the importance of positioning when you’re approaching prospects. I think we concluded with something like, “…. and when you’re the big cheese, you make the people working with you feel special. They feel lucky and excited about their relationship …
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Fastest way to turn a prospect "on:" Positioning yourself at the top
I recently had to create a membership program for another business I have, and we’re getting ready to launch it shortly. And of course, like everything else you do in business, one of the most critical things you want to do is create top-shelf positioning. …
