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New Direct-Marketing Workshop – This is NOT an April Fool's Joke:
“You can’t build a reputation on what you are going to do.” Henry Ford I’m going to be putting on a workshop very soon. It will be fun, affordable and as usual, I’m going to over-deliver with some great content. If you think you’ll want …
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Emotional Direct-Response Marketing: What's your favorite brand name?
“It is far sweeter to escape, than to be merely free.” Andrew Corsello As you know, direct-response marketing is more results-driven trackable marketing that works NOW. Not brand-driven marketing where you try and get your brand “out there” somehow and let the brand do the …
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Emotional Direct-Response Marketing: How to sell what you regret
Weird way people behave sometimes, especially when it comes to opportunity. People have a natural inclination to avoid discomfort, and to avoid loss. And this inclination is far more inherent, than the desire to make gains. In other words, we’re very primal in some ways. …
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Hello, Sunshine (Great opportunity to go public with your goals)
Later on this week or early next, I’m going to have some cool announcements, so stay tuned. I hope you had a great holiday and I hope you and your family have a really smooth 2012. Like most people, I spent a lot of time …
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URGENT, European list members: Meet me in person on December 10th!
OK, REALLY Big news if you’re in Europe: I’ll be in Munich putting on a very intimate, very cool workshop — and there are only 5 seats still remaining as of this minute. On top of this, admission is RIDICULOUSLY low. So if you want …
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Emotional direct-response marketing: Little white lies – actual story
About six weeks ago, a guy I know called and left a message on my business line. He said he wanted to get together with me for coffee. Now I don’t know this guy too well, and so typically, when you get a call like …
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Emotional Direct-Response Marketing Strategies – LAST day, NO exceptions:
This month’s Seductive Selling is an INCREDIBLE issue, but it’s only going to be available until midnight tomorrow. You can still take a 30-day free test-drive of it, so listen to what you’re missing: First of all, the Audio Success CD of the month is …
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Seductive Selling Newsletter: "Dad, you joined the NRA?"
We’ll get to this subject in just a second. But first, just a quick announcement to let you know that early this morning, me and my older son Nick flew up to New York City. On Sunday, we’ll be riding in the Five Borough Bike …
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Small Business Marketing: Important news for type 'A' personalities only
For type ‘A’ personalities only Twenty years ago I never believed I’d be saying what I’m about to tell you. And that is, there are some serious benefits to aging. One of the most important benefit has been slowing down. Not slowing down because you …
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Special EXTRA Bonus Just announced:
On Thursday night’s “How To Be Real” workshop, in addition to the 9 parts of the workshop you’re already getting, I am also going to toss ANOTHER Special Bonus in: On top of everything else, you’ll also be getting actual swipe file examples of real …
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New Copywriting Product Announcement: Sorry, first 50 people ONLY – reason why inside
Just the same way you never get hit by the bus you saw coming… you never know how popular something’s going to be, either. I’ve talked about this new product I’m going to be releasing, called “How To Be Real When Selling In Print,” and …
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Small Business Marketing – Attention, Max Money Customers Only: Now get discounts on my book
If you own my book, “How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use!” then pay attention. You can now get discounts on multiple copies of my book, and there are loads of reasons to do this. Read about …
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Emotional Direct-Response Marketing – Friday, 4:04 am: anger, health, your family, and a very unusual dream
I had an extremely unusual dream last night. Unusual because of the subject matter, the completeness and thoroughness of what I did in my dream, and because it was all extremely vivid. This is going to be somewhat of a long story, but as all …
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Emotional Direct Response Marketing: How to attract the RIGHT attention using emotional direct-marketing strategies!
There are loads of ways to attract attention to your business using emotional direct-response marketing. Some people create ads with beautiful photos… some men will stand on the side of the road wearing a costume or paying someone else to wear a costume – maybe …
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