story & free resource: what separates wise men from fools…

I’m out of town oh holiday today but I still wanted to stay in touch with you.

You know it is only little subtleties that separate wise men from fools. One of them has to do with what the wise man deems important, and the other has to do with how he uses his time.

So here are a couple of stories passed on to me from my good friend Christian Godefroy, that illustrate both. He’s not only one of the sharpest guys I know, but he’s also the most successful.

If you like this story, make sure you check out his website and sign up for more of them on a regular basis. They cut through all the stress of your day and make you smile.

And in today’s day and age, what more can you ask for?

You’ll find him at

Here you go – have a great weekend.

In ancient Greece, Socrates was reputed to hold knowledge in high esteem. One day an acquaintance met the great philosopher and said, “Do you know what I just heard about your friend?”

“Hold on a minute,” Socrates replied. “Before telling me anything, I’d like you to pass a little test. It’s called the Triple Filter Test.”

“Triple filter?”

“That’s right,” Socrates continued. “Before you talk to me about my friend, it might be a good idea to take a moment and filter what you’re going to say. That’s why I call it the triple filter test.

The first filter is Truth. Have you made absolutely sure that what you are about to tell me is true?”

“No,” the man said, “Actually I just heard about it and…”

“All right,” said Socrates. “So you don’t really know if it’s true or not. Now let’s try the second filter, the filter of goodness. Is what you are about to tell me about my friend something good?”

“No, on the contrary…”

“So,” Socrates continued, “You want to tell me something bad about him, but you’re not certain it’s true. You may still pass the test though, because there’s one filter left: the filter of usefulness. Is what you want to tell me about my friend going to be useful to me?”

“No, not really.”

“Well,” concluded Socrates, “If what you want to tell me is neither true nor good nor even useful, then why tell it to me at all?”


The value of time:

To understand the value of a year, talk to a student who has failed an important exam.

To understand the value of a month, talk to a mother who has given birth to a baby a month prematurely.

To understand the value of a week, talk to the publisher of a weekly newspaper.

To understand the value of an hour, talk to a couple in love who are separated and want only to be together again.

To understand the value of a minute, talk to someone who has just missed their train or plane flight.

To understand the value of a second, talk to someone who has lost a loved one in an accident.

And to understand the value of a millisecond, talk to someone who won the silver medal at the Olympic Games.

Time waits for no one. So gather all the time you have left every moment, and it will be of great use to you. Share it with people you value and love and it will become even more precious.

Your friend, Xti@n

Again, check out Christian’s website at

Now go sell something, Craig

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)