"skin" in the game

Did you know most lottery winners have absolutely none of the money left over, 5 years after they hit the jackpot?

Know why this is?

There are two reasons, actually.

For starters, the overall demographic of people who play this game aren’t exactly the most financially responsible people in the world. By nature, they’re banking on something “else” happening, other than something within their own control, to change their financial destiny.

In other words, whether you can manage money or not, is mutually exclusive from whether or not you actually have any.

Second, stroking a financial home run without putting the commensurate time into training, means what you get is “found” money. And found money is far less valuable than money earned. Money gained by merit is more respected than found money.


Because you’ve got some skin in the game. When you’re invested in something, either through sweat, or cash, or some sort of a sacrifice, that’s the only time it’s meaningful to you.

This is exactly why free consultations over the phone, for example, generally have a very low conversion rate. There is virtually no effort the person you’re helping has to make, and as a result… no value either.

There’s a huge difference between sending out an e-mail to give your prospects a chance to judge your competency, and giving away your precious time for free.

Qualifying your prospect by making them do “something” produces a much higher conversion rate, a much better buyer, and much less stress and anxiety for you.

Remember, having “skin” in the game is critical.

Now go sell something, Craig Garber

P.S. REVEALED in this month’s Seductive Selling: How to create… and write… effective bullets! Test-drive it free at: http://www.kingofcopy.com/ssnl (Make sure you watch the goofy video!)

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)