Robert White… is dead.
“Anne,” I asked my wife, as she bundled up her coat and scarf, preparing to go out into the cold, blustery New York City streets.
“Whatever happened to that guy I used to work with — Robert White? You used to be friendly with his wife, remember?”
“Craig, Bob White… is dead…”
A shocking admission or statement, a quote, an interruption in someone’s thought pattern or a slice of conversation.
Each of these things on their own, can be used to open up a sales letter or even a space ad. What you just read was an example of all of them being used together, to open up a dialog.
Remember, nobody jumps out of bed first thing in the morning, hoping to read your ad. If you don’t engage them in a provocative manner, rapidly… then there’s no way in hell you’re going to engage them in a financial manner, either.
Now go sell something, Craig Garber
P.S. Go HERE To Find ALL The Hidden Money Inside Your Business: http://www.kingofcopy.com/ssnl
Check out all the King’s products at http://www.kingofcopy.com/products
Follow me on Twitter: http://www.twitter.com/kingofcopy
Comments? Leave them here on my blog — let me know what you’re thinking: