Robert White… is dead.

“Anne,” I asked my wife, as she bundled up her coat and scarf, preparing to go out into the cold, blustery New York City streets.

“Whatever happened to that guy I used to work with — Robert White? You used to be friendly with his wife, remember?”

“Craig, Bob White… is dead…”

A shocking admission or statement, a quote, an interruption in someone’s thought pattern or a slice of conversation.

Each of these things on their own, can be used to open up a sales letter or even a space ad. What you just read was an example of all of them being used together, to open up a dialog.

Remember, nobody jumps out of bed first thing in the morning, hoping to read your ad. If you don’t engage them in a provocative manner, rapidly… then there’s no way in hell you’re going to engage them in a financial manner, either.

Now go sell something, Craig Garber

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)