Reality: "Wow, what a concept."

No one wants to do business with some nameless, faceless corporation.

Everyone wants to feel “some” kind of a connection to whoever they’re working with, even if it’s a perceived connection and not a real one.


Bottom line is people want to do business with real people.

But almost as important, did you know that making whatever you’re selling real, has a similar impact?

It’s true. If you can somehow draw people into your message by having them visualize themselves using your product, you’re well on your way to making a sale.

Joe Sugarman used to do things like this when he sold electronic products.

He might say something like, “Pick up this new phone. Feel how snug and secure it sits right in the palm of your hand. Run your fingers over all the buttons on the phone and feel how easy it is to dial all the numbers you want, quickly and easily. No more rotary dialing that takes forever, or wrist cramps that linger for hours on end, after your call.”

And you can do this for anything. Let’s take something totally mundane, for instance, like commercial property insurance. How do you draw people into this, for goodness sakes?

The answer is simple, check this out: “Last week, George Icell’s life was destroyed. You see, George owned Icell’s Warehousing for the last 35 years. Every weekday George came into the office at 5am, and left at 6pm, like clockwork, never missing even one day of work during that time, except for the two weeks he took off for his Honeymoon back in 1974.

Sadly though, last week Geroge’s building was burned to a crisp. And because he hadn’t updated his insurance coverage in ages… after 35 years of business, Icell’s Warehousing will not be reopening.

George’s life will never be the same.”

See, there are loads of ways to get your customers and clients involved in what you’re selling. The key is to stimulate as many senses as you possibly can — sight, touch, feeling, smell — whatever makes sense.

And if you can kick in an emotional component on top of this (in this case, sadness and regret over the loss), then you’ve got it made.

Don’t forget this. It’s not talked about very often, but Lord knows it sure should be.

Now go sell something, Craig Garber

P.S. One of my members actually sent in a video about their experience with my Seductive Selling Newsletter. You’ll even see how he highlighted all the important points in this particular issue! And now at last, you can test-drive it, for free. Just scroll down about two pages and listen to what Brian Edmondson has to say on his video at :


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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)