Personality Marketing: 3 Ways to put personality into your writing

Well, well, well… what do we have here, today?

Everyone wants to know how to put personality in their writing, right?

You betcha.

So let’s talk about three different ways to make this happen.

1.  First things first — do you HAVE a personality to share?

If you’re rather dull and boring, you’re in trouble in this area.

I mean, you can’t make a silk purse out of a sow’s ear, right?

Not really.

So before you worry about showing your personality, you either need to make sure you have one, or… you need to invent one.

Either way is fine, but just make sure you know who you want to be, BEFORE you try and figure out how to be that person, in print.

2.  OK, so now you have a personality.  How do you show it in print?

Well, for starters, you pretty much show it the same way you show it in real life.

You say the things you’d be saying if you were selling and speaking, in person… and you bring the same things into the conversation you’d discuss, if you were in person.

Basically, the best sales copy and marketing is simply, your in-person verbal conversation, put into print.

And outside topics add “color.”

3.  There’s one more thing you need to do here, that really breathes life into this whole thing.

In person, the conversation goes back and forth, right?

Sure, of course.  That’s how communication takes place.

(At least… that’s how good communication takes place, right? :-)

Well, in your copy, you have to insert these pauses, since there’s no opportunity to go back and forth.

So you use diversions — like I said, you bring other (relevant) things into your conversation… ask questions… and pause when you need to.

Just keep in mind, your goal: whether it’s to generate a lead or make a sale —  make sure you don’t include anything that isn’t relevant or congruent with this goal.

This is how you make sure what you have to say is clean and polished, with no unnecessary “extras.”

Now go sell something, Craig Garber

P.S.  Want to know exactly how to use PERSONALITY to sell and build your relationships?  Check out pages 106-122 

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)