Craig Garber:
Author of “How To Make Maximum Money With Minimum Customers,” and publisher of the monthly offline Seductive Selling newsletter, since April, 2006. I help online and offline entrepreneurs systematically attract qualified leads, and rapidly convert them into high-paying customers, clients, and patients. I’ve worked with over 300 clients in more than 104 different industries since March of 2000. Bottom line is, I can increase cash-flow from your business. My family comes first, but I love what I do. I also write and publish — a lot. Dream big and laugh as much as possible.
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A quick update on my 2 books: Sign up for early notice!
Just a quick note to let you know I’ve updated the status of where I am with my books right here: http://www.kingofcopy.com/ssbook The two books are: * Seductive Selling, The NEW Rules Of Selling In Print: 27 Unconventional Ways To Make An Absolute KILLING In …
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Only 12 hours left to get your hands on this!
Today is the last day to get your hands on this month’s Seductive Selling Newsletter. In addition to a very candid interview with Peter Thomson from the UK, an excellent marketer who sold his business for 4.2 million UK pounds (over $8.4 Million dollars) and …
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How to bring color, vibrancy, and life to your sales copy:
Most people have a stack of long-winded adjectives up their sleeve, and they use them liberally when they are crafting sales messages. For example, they describe a building as a “big, giant monolithic slab of concrete”… or they’ll call a field of poppies a “brightly-colored …
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Last day to get this: 2 Free sales copy critiques, loads of other stuff
Tomorrow is the last day to get your hands on this month’s Seductive Selling Newsletter. In addition to a very candid interview with Peter Thomson from the UK, an excellent marketer who sold his business for 4.2 million UK pounds (over $8.4 Million dollars) and …
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Once fat, now fit: The power of contrast and how to use it…
Yesterday’s e-mail bought a flood of positive comments into the office, thanks for that. Today I want to point out something you can easily to create curiosity and increase your pulling power. When you talk about something that somehow changed or can make you change …
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Interesting story: These are very scary times, aren't they? Here's why…
The country’s a mess. We’re potentially in the middle of the most dangerous and devastating financial crisis we’ve ever seen before. Some of the largest and most venerable financial institutions on Wall Street have gone under, and many others have Stage 4 Cancer. Which means, …
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What's in a name? These three things:
I don’t think I’ve spoken about this too much, but Lord knows I sure give loads of advice about it in my consulting practice, so let’s get on the stick. People often get stuck on naming their business right. The problem is, for some reason …
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Don't mistake being clever for being smart
One of the things loads of people take advantage of when they subscribe to my offline newsletter, are the free sales copy critiques you get with your subscription. As you’d imagine, I get to see loads of copy for many different kinds of ads in …
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Why most offers fall very short
Next to your headline, the greatest determinant of your success is the offer you’re making. Just think about something you like buying — if the vendor’s offering you more of it, or if your perception of it is greater — aren’t you going to be …
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Don't confuse information with understanding.
Although I spend a great deal of time talking about marketing, copywriting, and how your understanding human emotions allows you to sell to these emotions… much of what I do — at least from my perspective — is rooted in plain old common sense. Sadly, …
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Things you might not know about niching your business
One of the big popular “things you’re supposed to do,” is to “niche” your business. Since there are so many misconceptions about this, I thought it would be helpful to clarify a number of these things, and perhaps dispel the myths about them. Nothing like …
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How to be darn-near perfect: The story of the old carpet-fitter.
Ever wonder why some people always seem to get things done right the first time? Doesn’t it seem somewhat unfair? Well, here’s a story that gives you some insight about why this happens and how you can do the same thing and avoid loads of …
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How to have a happy ending — yes, even you.
No, I’m not talking about oriental massage parlors today. Instead, today we’re going to wrap up our series on story-telling, which we started earlier this week. We’re going to finish with why your story must have a happy ending. The answer is simple: As Thoreau …
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How to make yourself "believable" to your prospects.
Today I’m going to tell you how to make your stories realistic and believable, continuing our theme over the past few days. The biggest way to become believable in print, is the same way you’re going to be believable in person: You have to be …
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How to use wonderfully simple stories to create trust in your copy
Let’s talk about telling stories and how you can make them most effective. Yesterday, I told you the cardinal rule of story-telling was to make sure your story is an emotionally compelling human-interest tale your prospects can relate to. The “why” of this, of course, …
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Smoke On The Water (fire in the sky): 3 Rules For Telling Stories
Last Thursday and Friday I had a group of loan officers down here to launch the ARMS Marketing System. For two days straight I went through some very intense exercises specific to their marketing, and frankly I was exhausted. I really needed the weekend to …
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The color of money. And what it has in common with dogs.
Unlike people, money and dogs don’t discriminate. They don’t care whether you’re black, white, or Asian… where you came from… what kind of an upbringing you had, or what your parents did for a living. Money doesn’t care what your skill-set is, how ambitious you …
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Before you write anything, learn how to do this (it has nothing to do with selling OR writing):
In 1935, George Gribbin started with Young and Rubicam as a copywriter. In 1958 he was made President of the company, and then Chariman, a few years later. Obviously over the course of his career, Gribben wrote LOTS of copy, but he’s most well-known for …
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Get busy drinking this Labor Day — apparently it pays:
Since today’s Labor Day here in America, let me give you some work-related trivia. A couple of years ago in the Journal Of Labor Research, Bethany Peters and Edward Stringham ran a curious study I thought you’d be interested in. Apparently, drinkers earn more money …
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Important: Last Day To Get Your Hands On This – Women's Cramps, Plus A Goofy Video
Tomorrow is the last day to get your hands on this month’s issue of Seductive Selling. Over the last 90 days, our subscriber base has dramatically increased, and we now have readers in 12 different countries. Here’s a comment I received yesterday, about this month’s …