Craig Garber:
Author of “How To Make Maximum Money With Minimum Customers,” and publisher of the monthly offline Seductive Selling newsletter, since April, 2006. I help online and offline entrepreneurs systematically attract qualified leads, and rapidly convert them into high-paying customers, clients, and patients. I’ve worked with over 300 clients in more than 104 different industries since March of 2000. Bottom line is, I can increase cash-flow from your business. My family comes first, but I love what I do. I also write and publish — a lot. Dream big and laugh as much as possible.
-
Writing Sales Letters: 7 simple ways to write more powerful sales letters
Selling isn’t easy, that’s for sure. And selling in print is probably the most difficult form of media to sell in. I remember when I first started writing, back in 2000… any kind of information I could get my hands on that would make writing …
-
Writing sales letters: Why honest people sometimes feel compelled to lie when writing sales copy
Ever buy something and then discover even your most minimal expectations have been let down? Or, ever see something being sold and just know, deep inside your heart, the person’s lying? And how about the general reputation some people have, of simply never delivering? Ever …
-
Small Business Marketing: 3 Days to get this, NO exceptions (photo inside)
Only 3 days left to take your free test-drive of this month’s Seductive Selling Newsletter. besides free CDs, DVD, two free marketing critiques and back-issues, here’s what you’re missing in this issue: * 5 Live ad critiques and ad examples inside, including: 4 lead generation …
-
How to write a sales letter: LIVE 6 minute video – How to write a 'free report'
Writing long-form sales letters and free reports present the biggest challenges for anyone who sells anything. On this short video, you’ll discover: * How a sales letter differs from a free report… * The most critical perspective you need to have when writing either… * …
-
Small Business Marketing – The 5 hidden benefits of charging more:
Many people are afraid of high prices. They’re afraid of spending big money, and they’re also afraid of charging more money. And this will ALWAYS be the case, by the way. I have NEVER seen someone who’s too cheap to spend their own money, ever …
-
Small Business Marketing: 3 Ways to use premiums to charge higher prices
One of the first lessons I learned, early on in my career, is… charging higher prices isn’t a problem. See, most people don’t have a problem spending money as long as they see value in their investment. Which means JUSTIFYING your higher prices is the …
-
Writing Sales Letters: LIVE 6 minute video reveals the 5 most important things to split-test
On this 6-minute video, I reveal: * A SHOCKING secret about postcards… * The 5 Most critical items to split-test (and what to IGNORE when split-testing) * The most common trait of successful marketers (it’s NOT what you’re thinking) * And more! Here it is: …
-
Writing Sales Letters: The SPA-S system to writing killer headlines
I love writing headlines. In fact, my obsession with it might border on the ridiculous. For example, sometimes I’ll be driving in the car and I’ll see a truck pull up beside me with some kind of an ad plastered across the side of it… …
-
Small Business Marketing Video: LIVE short 8 minute video reveals direct mail secrets
I put together a short, 8-minute video, earlier today. On it, I reveal: * Direct mail secrets * 3 critical components of your list selection * Why most people are paralyzed by fear and how to RAPIDLY overcome with this. Nothing’s for sale – check …
-
Small Business Marketing: re: Happiness (it's an inside job)
It’s Friday and it’s like over 90 degrees outside, and the humidity is so think you can slice through it with a cake knife. So today let’s not deal with anything too business-oriented, ok? Let’s talk about what makes you happy. That’s a pretty easy …
-
Writing sales letters: Why does love got to be so sad?
If you’re a baby boomer, you probably recognize this subject line. It’s the title of an old Eric Clapton song. I was listening to a lesser-known version of this song, earlier today, from Clapton’s “Live at the Fillmore” set, from 1970 when Clapton was playing …
-
Writing sales letters: How to create price points when you're selling intangibles (easy)
If you’re selling things like oranges, accounting services, securities, or gold… it’s pretty easy to come up with your price points. Each of these items has multiple existing marketplaces, so all you need to do is use these marketplaces as a starting point, and then …
-
Small Business Marketing: Quick, how old are you?
Quick story: Last weekend we went out to pick some blackberries at a local grower’s farm nearby. Not sure if you’ve ever done this, but it’s very relaxing. And if you have children, it’s a really great family activity. And of course, eating fresh blackberry …
-
Sales Letters: May 31, LAST day to get your hands on this:
This is the FINAL day to take your free test-drive of this month’s Seductive Selling Newsletter. Here’s what you’re missing in this issue: * I reveal some very simple, yet incredibly powerful marketing strategies that add LOADS of ‘free munney’ to your bottom line. And …
-
Small Business Marketing: you call THIS work? (sunset photo inside)
I’m writing a lot of copy for an old client of mine (guess why he’s back?) He happens to live about 12 miles away from me, so last night he stopped by to give me a check and to discuss some of the copy and …
-
Copywriting Tips: 5 things to do before writing ANYTHING
Yesterday’s video went over REALLY well – we got lots of good feedback. So I’ll be doing them regularly, once again. Just keep sending me in questions to answer, here. Today, let’s talk about writing. For most people, writing is the kind of thing you …
-
Small Business Marketing Video: 5 Ways to start an online business coaching program
I promised I’d be reviving my “Ask Me Baby” videos, and here’s the first one. If you want to know why I am squinting so much, it’s because the sun was literally burning right into my eyes, and I didn’t want to wear sunglasses. I …
-
Small Business Marketing: Cheap 2-step lead generation strategies:
Today I want to show you some very simple, yet quite powerful marketing strategies that can add LOADS of “free money” to your bottom line. And when I say “free money,” what I’m referring to is additional dollars you’ll collect, AFTER you’ve already spent money …
-
Small Business Marketing: Top 5 mistakes entrepreneurs make article (now featured on American Express!)
American Express’ Open Forum recently asked me to write an article for them. It’s called: “Top 5 Mistakes Entrepreneurs Make Trying To Generate New Leads” and you can find it here: http://www.openforum.com/articles/top-5-mistakes-entrepreneurs-make-trying-to-generate-new-leads If you have any comments, leave them underneath the article and I’ll answer …
-
Small Business Marketing: some minutiae to catch up with (mostly sales pitches)
OK, so here’s the deal. Busy week for me – I’ve got my Mastermind Group coming to Tampa – I’ll try to get a few photos, but this usually (for me, anyway) lots of work and little play. Maybe the last night I’ll go out …