Craig Garber:
Author of “How To Make Maximum Money With Minimum Customers,” and publisher of the monthly offline Seductive Selling newsletter, since April, 2006. I help online and offline entrepreneurs systematically attract qualified leads, and rapidly convert them into high-paying customers, clients, and patients. I’ve worked with over 300 clients in more than 104 different industries since March of 2000. Bottom line is, I can increase cash-flow from your business. My family comes first, but I love what I do. I also write and publish — a lot. Dream big and laugh as much as possible.
-
Direct Marketing Strategies: Business, 2… Pleasure, 1, plus unusual stats
Few of items to go through today: One: Yesterday my daughter started middle school and I had a bunch of unusual mixed emotions. For some reason I felt a sense of emptiness that I didn’t expect or couldn’t explain. After all, both of my sons …
-
Writing Sales Letters: The MOST common mistake people make when writing sales letters
For some reason people get confused when they’re writing sales letter. It seems like a lot of people think they’re standing up on a stage, addressing a huge audience when they’re writing, instead of the one lone person who’s actually reading the darn thing, alone …
-
Writing Sales Letters: Getting w-a-a-y too personal
OK, look… it’s like 90 degrees here and sunny, with VERY low humidity, so this is going to be quick. It’s Friday and I’m big into unwinding today, so let’s get busy: The other day, we talked about opening your sales correspondence with names, and …
-
Writing Sales Letters: Greetings and salutations — or not?
*** Discover How to start and run multiple coaching programs, even if you don’t have ANY programs going on, right now, in this new Free Report and Audio, “How To Start At ZERO… And Launch A Money-Making Empire” *** Greetings are important — they often …
-
Writing Sales Letters – How to make your buyers move (just like your dad did)
*** Discover How to boost your conversions by 268% – on page 2 – of this New Free Report and Audio, “How To Start At ZERO… And Launch A Money-Making Empire” *** Remember when you were a kid, and your dad wanted you to move …
-
New free report and audio: How To Start At Zero… And Launch A Money-Making Empire
I just finished this new free report, which includes the following case studies of how students of mine did the following: * How to boost your conversions from converting 1 in 4 prospects (25%), to… 2 out of 3 (67%) * How to get to …
-
Writing Sales Letters: How to crush it, using Big Benefit Headlines
Gosh, it is raining so hard here, it’s like God is pissed off at Tampa, and he’s letting us know. Hopefully it’s sunny and cheerful where you are — but in any case, the show must still go on, right? Absolutely. And so, today we’re …
-
Direct Response Marketing Survey: which one of these three is best for you?
I’m going to be hosting a 3-day, very interactive workshop here in Tampa, later on this year. Regardless of where you are at in your business, the workshop will be designed to get you up and running and to the point where your marketing is …
-
Emotional Direct-Response Marketing: The Thirsty Salesman Story
An optimistic young salesman was found walking around the office one day, with his shoulders slumped and his normal smile missing. Apparently, he’d just lost an important sale and was feeling disappointed. Sometime shortly after the young salesman’s disappointment, an older (and much wiser) veteran …
-
Writing Sales Letters: Small-town farmer predicts recession's end on September 5th
“It’s true! Out of the corner of a small former citrus town in west-central Florida, this former Grapefruit farmer (and son of a Baptist preacher) now has concrete evidence the recession will end for all of us here in America, on September 5th.” That’s pretty …
-
Emotional Direct-Response Marketing Strategies – LAST day, NO exceptions:
This month’s Seductive Selling is an INCREDIBLE issue, but it’s only going to be available until midnight tomorrow. You can still take a 30-day free test-drive of it, so listen to what you’re missing: First of all, the Audio Success CD of the month is …
-
Emotional Direct-Response Marketing – Available now, for two more days ONLY:
This month’s Seductive Selling is an INCREDIBLE issue, but it’s only going to be available for two more days. You can still take a 30-day free test-drive of it, so listen to what you’re missing: First of all, the Audio Success CD of the month …
-
Writing Sales Letters: 3 mistakes that make your readers IMMEDIATELY stop reading
Delay is the death of a sale. Even if you’re selling something face to face… if your prospect’s attention wanes… your sale is gone. You simply must keep the ball rolling, to get anywhere. And let’s face it, in print, this isn’t so easy to …
-
"How To Make Maximum Money" Get this into your hot little hands, now on Kindle too:
My book, “How To Make Maximum Money With Minimum Customers,” is now available on amazon.com (with 39, 5 star reviews!) and on amazon’s Kindle. Here’s the story behind this: We’ve been making a lot of changes on my blog. In fact, soon, my “website” kingofcopy.com …
-
These 3 things he taught me, saved my life
Today is my older son’s 21st Birthday. And with the exception of my wife, Nick’s probably taught me more about life, than anyone else I’ve known. In fact, it all started the day he was born. If you’re read my book, then you know I …
-
Small Business Marketing: The Law of Importance and how to Profit from it
My first foray into sales involved selling on the phone and face to face. I was a “headhunter” — a recruiter placing financial executives (controllers, CFO’s, CPA’s) into jobs, mostly in private industry. Most of the job involved telephone sales, and perhaps 15-20% of the …
-
Writing sales letters: 2 ways to turn your sales letters into absolute magic
I just finished writing a sales letter for a client of mine. He’s looking to hire a few people and he wanted to make sure, only the cream of the crop applied for these positions. There were two major strategies I used, to make sure …
-
Do NOT watch this video unless you have a sense of humor
I’ve had a hell of a week work-wise and I’m off for some R & R. So… some humor is in order. Check this commercial out – it is absolutely hilarious. However, if you’re uptight about cursing, guy-humor, or anything else like that, just wait …
-
Copywriting & Writing Sales Letters: What can you take out of this?
Interesting article in the New York Times last week, by David Pogue, about the Flip camera and why it went south. It’s a good read and I’d encourage you to check it out. One of the more relevant comments in the article was the development …
-
Copywriting tips: FINAL comments on long versus short copy
Would you marry a woman after one date? Would you buy a family home after seeing a few photos of it? Would you buy a car without taking a test-drive? Would you allow a doctor to operate on you without having some sort of x-rays …