overcoming problems people have when it comes to e-mailing their list…

last week I published an e-mail with the subject line that said, “why people delete (and don’t even open) your e-mail”… and we received a lot of comments on it, both on my blog and on facebook, and here in the office.

and one of the most popular videos in my recent book launch series was called, “3 Most Common And Costly e-Mail Marketing Mistakes: Which One Of Them Are You Making Right Now?”

people spent more time on this page than any of the other launch pages.

e-mail marketing, and it seems communicating via e-mail in general, is a subject people want more information on.

so let me give you another e-mail writing tip that’s going to help you quite a bit.  lots of people are confused about “how much”  to write or “how long” your e-mail should be.

let me clear this up for you, because the answer is simple:  you should write enough to be interesting, and frankly… if what you’re saying is interesting, there really is no “limit’ on how much you can say.

the problems start once you start becoming boring.  No one’s going to sit and listen to someone who’s boring them — in person, in an e-mail, or on television.  boring is bad regardless what media you’re using.

make sense?

now if you’re super anal-retentive and you’re just not going to sleep at night unless you have a formula to follow, then listen… and listen good.  do this: write somewhere between 200 and 250 words and you’ll be good to go.  if you can say more (or less) and still be entertaining, then that’s ok… but you won’t go wrong with this formula, one way or another.


oh, and by the way, inside Chapter 7 of “How To Make Maximum Money With Minimum Customers,” you get 4 simple resources to use that offer you an unlimited and easy to use source of information for your e-mails, (on page 97), along with all the different topics you can write about — regardless of what kind of information your “core” audience came to you for.

Now go sell something, Craig Garber

P.S.  If you hurry, you can still get SEVEN bonus gifts when you order “How To Make Maximum Money With Minimum Questions”


Discover how I made a hair north of $578K with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising in my newest book,  “How To Make Maximum Money With Minimum Customers.”

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)