More lessons on “getting the money first”

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More lessons on “getting the money first”

Posted Dec 14 2007 in Direct Response Marketing

The other day we talked about getting paid up-front, and how critical this philosophy has been to the success of many businesses, specifically H. Wayne Huizenga, the founder of Blockbuster Entertainment, AutoNation, and Waste Management.

But the thing is, when you put your mind to it (or should I say “if” you put your mind to it), you can figure out how to use this concept in almost any business.

For example, there are a couple of brothers up in Portland, Maine — the Ready brothers, owners of Ready Seafood — who’ve turned their mundane Lobster business, into a personalized lobster food-gathering service, simply by pre-selling their catches.

They’ve completely re-positioned their business. Instead of them selling you lobster catches, you now get your very own lobster trap, and you’re entitled to all the fresh catches from that trap during the entire lobster season. Not only that, look what else you get:

• Own a lobster trap and all of the lobsters caught in it
• Monitor your catch online
• Ship your lobsters to whomever you choose, wherever you like, whenever you want
• Have your own lobsterman (They post periodic blogs so you are up to date with what’s going on and you “know” who they are.)
• Support the working waterfront and marine education (10% of profits go to the Gulf of Maine Research Institute)

See, by getting paid up-front, not only have they eliminated cash-flow as a problem, but they’ve changed the entire positioning of their business.

How can you get paid first, and perform after? Figure this out and you’ll make major leaps forward, very rapidly.

Now go sell something, Craig Garber

P.S. If you want to learn “positioning,” check out The Seductive Selling System. Not only will you learn how to position yourself at the top of the mountain, but you’ll also discover how to push ALL your prospects emotional buy-buttons as well. Make 2008 your best year ever, once-and-for-all, and get it right here: http://www.kingofcopy.com/seductive

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Categories: Direct Response Marketing

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)