Life… can be beautiful sometimes, so let 'em know

In everyone’s life, there’s a story going on behind the scenes.

For instance, one of the things I enjoy about facebook is the opportunity to get the behind the scenes stories about what was really going on with some of my childhood friends.

Now that we’re all adults and we’ve all been through therapy, broken up marriages and bad relationships, we’ve all sort of been able to come to grips with these stories and get on with our lives.

Everyone has battle scars.

See, that’s the thing about life. We all have a story. We all have a complex web that’s somehow weaved it’s way into and out of our lives. In some cases, this web was temporary — and in others, not so temporary.

And one of the most compelling things you can do, is let your prospects know what the story behind the story is. You will make your prospects curious and engaged when you do this.

A very ordinary way of doing this is talking about common life experiences, and then sort of “zooming into” the midst of these ordinary events… as if you were zooming in with a camera. Only in this case, you’re zooming in with words.

Here’s an example of what I mean.

“It’s Memorial Day, and here in Tampa we’ll be having a parade, just like last year and the year before that. And just like last year, Timothy Bottoms will be standing there smiling, and handing out rose petals, on the corner of Fifth and Vine, in memory of his father, who died in Vietnam.

But here’s something no one knows about Timothy Bottoms. No one knows that 18 months ago, Timothy’s own son was killed in a car crash with a drunk driver, that claimed the lives of three other young boys and girls…”

Now that’s a really sad story, and it’s one I hope neither one of us ever has to tell. But do you see what I mean about “zooming in?” You can use easily use a story like this to solicit charitable donations for anti-drink driving organizations.

And that’s what I really want you to get out of this.

See, everyone can relate to things like parades, festivals, family get-togethers and sporting events.

So one of the easiest things you can do is use events like this as a launching pad for your real story, which is inside the details.

Make sense?

Zoom in. Your prospects will love it…

And… so will you. ($$)

Now go sell something, Craig Garber

P.S. The 6 Reasons why your prospects don’t buy in this month’s Seductive Selling… test-drive it free at

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)