Leave it or take it

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Leave it or take it

Posted Jun 2 2009 in Direct Response Marketing

Before I get started, if you were one of the people who sent in information about a mac-compatible camcorder yesterday, thanks. I appreciate your input and will be buying a Canon camcorder this week.

Now on with today’s show.

One of the best things you can do is offer your buyers a choice of options. There are several ways of doing this to maximize your sales, and I go into the details of this more in depth in my upcoming book, How To Make Maximum Money With Minimum Customers (see http://www.kingofcopy.com/max for updates and to get three free chapters).

However, let’s talk about one reason “why” you want to do this.

It has to do with controlling your prospects thought process, and how they look at what you’re selling. See, when you give them two (or three) choices (I never give three, by the way, always two.), you’re taking them from a “Should I buy this or not?” question, to… “Which one of these two options should I buy?”

And by removing “take it or leave it,” from the equation, the net impact of this is more sales, happier clients, and…

Another cool notch on your belt.

Now go sell something, Craig

P.S. Discover why some real estate investors make LOADS of money, and why others are always living week to week, at http://www.kingofcopy.com/abcre

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Categories: Direct Response Marketing

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)